Google's Cookie Plans Draw Regulatory Scrutiny; Podcast Ad Spend Is On The Rise
Feb, 03, 2021

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s
by AdExchanger // //
AOL/Verizon Ramps Up Its Combined Data Strategy As The FCC Waits In The Wings
Nov, 17, 2016

The Verizon/AOL vision is starting to take shape, and it looks a whole lot like Facebook Custom Audiences. But there’s a FCC-shaped question mark looming over the endeavor. The Federal Communications Commission passed sweeping online privacy regulations in October that will require internet service providers to obtain an affirmative opt-in consent before using a customer’s
by // //
Reacting To Apple Alarmism; VC Sours On Media Companies Posing As Ad Tech
Sep, 12, 2016

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Simmer Down Now Enough with the Apple alarmism, Chris Pedigo of Digital Content Next says in a rebuttal to an AdExchanger column by Alan Chapell. And no, he’s not talking about the headphone jack. Pedigo writes that Chapell’s piece unnecessarily raised fears about Apple’s expanded Limit
by AdExchanger // //
InMobi’s Illegal Location Tracking Debacle Is Just The Tip Of The Iceberg And Regulators Are Chomping At The Bit
Jun, 27, 2016

InMobi was the first mobile ad network to get whipped by the Federal Trade Commission under the Children’s Online Privacy Protection Act (COPPA) for tracking geolocation without parental consent – and it’s not going to be the last. “What happened here is a wake-up call for regulators,” said Allison Fitzpatrick, a partner in the advertising,
by // //
1 2 3