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PII: Digital Ad Vet Finds A Career In Out-Of-Home Data
Dec, 02, 2016

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence and INNOCEAN. Digital native Andy Stevens is SVP of research and insights at Clear Channel Outdoor. He works on the Radar initiative, which uses mobile location

by Alison Weissbrot // December 2nd, 2016 //
PII: Unpacking Programmatic At Essence
Oct, 31, 2016

This is the fourth installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri, Andrew Klein and Ella Chinitz. When Freddie Liversidge joined Essence in 2013, the agency’s programmatic practice he was tasked with building out had just three people. Now it has

by Alison Weissbrot // October 31st, 2016 //
When It Comes To Diversity, Lindsay Pattison Walks The Talk
Aug, 17, 2018

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year. While the job’s purpose

by Alison Weissbrot // August 17th, 2018 //
PII: Programmatic Vet Picks Placed To Bring Location Data To Media
Dec, 22, 2016

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence, INNOCEAN and Clear Channel Outdoor. Former Brightroll and Amazon exec Craig Whitmer recently joined location data company Placed as VP of programmatic. Placed “measures what people do

by Alison Weissbrot // December 22nd, 2016 //
PII: Talking With Mindshare Data Wonk Nazanin Jazayeri
Aug, 26, 2016

This is the first installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Nazanin Jazayeri is a translator. As director of advanced analytics at Mindshare, she’s part of a team that bridges product developers, media planners and buyers by interpreting the massive streams of data that

by Alison Weissbrot // August 26th, 2016 //
How LiveRamp Became Part Of Anneka Gupta’s Identity
Oct, 05, 2018

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  When Anneka Gupta joined LiveRamp as her first job out of college, she didn’t foresee that she’d be co-CEO seven years later. In fact, she didn’t even know if she wanted to be a

by Alison Weissbrot // October 5th, 2018 //
Amobee CEO Kim Perell’s Resilient Rise To The Top
May, 18, 2018

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Kim Perell learned at a young age that it’s OK to fail. “Failure is a great opportunity to learn,” she said. “I saw my parents fail [when I was] growing up. It was more

by Alison Weissbrot // May 18th, 2018 //
Ansira Chief Daina Middleton On Being A Female CEO: ‘It’s Not About A Paycheck, But Being In A Position To Make Change’
Apr, 20, 2018

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Daina Middleton rose to the top at a time when there weren’t many female leaders in marketing. Before her current role as CEO of CRM agency Ansira, Middleton spent 16 years working across marketing

by Alison Weissbrot // April 20th, 2018 //
PII: For Carat’s Patricio Jaramillo, Business And Analytical Skills Are A Career ‘Killer Combo’
Jan, 10, 2017

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence, INNOCEAN, Clear Channel Outdoor and Placed. Patricio Jaramillo is in a serious relationship with data. “My relationship with my wife is first, and then with data,” the

by Alison Weissbrot // January 10th, 2017 //
PII: Innocean’s Shamsa Jafri Talks Data Quality And Quality Data Scientists
Nov, 18, 2016

This is the fifth installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri, Andrew Klein, Ella Chinitz and Freddie Liversidge. Before Shamsa Jafri joined Los Angeles-based agency Innocean in February, its data and analytics practice was lacking, restricted to activities like report polling and data

by Alison Weissbrot // November 18th, 2016 //
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