The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
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EDITOR’S CHOICE
Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits
If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.”
Must Read
Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
Hard Truths For Retail Media At The IAB Connected Commerce Summit
The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.
TelevisaUnivision Joins The Streaming Self-Service Bandwagon
TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.
For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate
Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.
Can An AI Solution Fix Misaligned Marketing Orgs?
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.
Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court
Mula’s AI native content feed helps On3 keep its engagement and RPS consistent amid traffic drop-offs to publisher sites and the growing scarcity of online attention.
Writers
Podcasts
AdExchanger Talks
AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.
The Big Story
With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.