Comments on: Pubmatic Opens To Advertisers http://www.adexchanger.com/yield-management-tools/pubmatic-opens-to-advertisers/ Digital media optimization news and discussion website. Mon, 15 Mar 2010 20:41:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ad Traders http://www.adexchanger.com/yield-management-tools/pubmatic-opens-to-advertisers/#comment-117 Ad Traders Mon, 02 Mar 2009 22:49:44 +0000 http://www.adexchanger.com/?p=677#comment-117 Thanks for checking in, Rajeev. In the world of ad exchanges, ad networks are buyers and sellers of online media, as I'm sure you agree. In this case, I see ad networks filling the shoes of advertisers by buying through your API. Look forward to more from Pubmatic. Thanks for checking in, Rajeev. In the world of ad exchanges, ad networks are buyers and sellers of online media, as I'm sure you agree. In this case, I see ad networks filling the shoes of advertisers by buying through your API. Look forward to more from Pubmatic.

]]> By: Rajeev Goel http://www.adexchanger.com/yield-management-tools/pubmatic-opens-to-advertisers/#comment-116 Rajeev Goel Mon, 02 Mar 2009 22:35:29 +0000 http://www.adexchanger.com/?p=677#comment-116 Hi, This is Rajeev Goel, CEO of PubMatic. We're very excited about our API, which lets ad networks get access to inventory in a very fine-grained way. What we've seen so far is that this leads to a substantial increase in monetization for publishers: more liquidity = better pricing. I did want to clarify one item in the title of your post - our API is only open to ad networks, not directly to advertisers/agencies. Ad networks are important partners for us, and we believe the ad networks are better positioned to provide services and value to advertisers/agencies. Thanks. Hi,
This is Rajeev Goel, CEO of PubMatic. We're very excited about our API, which lets ad networks get access to inventory in a very fine-grained way. What we've seen so far is that this leads to a substantial increase in monetization for publishers: more liquidity = better pricing.

I did want to clarify one item in the title of your post - our API is only open to ad networks, not directly to advertisers/agencies. Ad networks are important partners for us, and we believe the ad networks are better positioned to provide services and value to advertisers/agencies.

Thanks.

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