Comments on: Real-Time Selling: Your Buyers Know How Much Your Inventory Is Worth – Why Don’t You? http://www.adexchanger.com/the-sell-sider/real-time-selling/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Prasen http://www.adexchanger.com/the-sell-sider/real-time-selling/#comment-5579 Prasen Sat, 10 Apr 2010 21:41:53 +0000 http://www.adexchanger.com/?p=17069#comment-5579 Another important aspect is that not all your inventory should be valued same. Each request is a different kind of inventory and ideally should be biddable separately. Another important aspect is that not all your inventory should be valued same. Each request is a different kind of inventory and ideally should be biddable separately.

]]> By: Oxyfish » Blog Archive » Real-Time Selling: Your Buyers Know How Much Your Inventory Is Worth – Why Don’t You? - Yieldex CEO Tom Shields' Blog http://www.adexchanger.com/the-sell-sider/real-time-selling/#comment-5150 Oxyfish » Blog Archive » Real-Time Selling: Your Buyers Know How Much Your Inventory Is Worth – Why Don’t You? - Yieldex CEO Tom Shields' Blog Tue, 09 Mar 2010 05:26:05 +0000 http://www.adexchanger.com/?p=17069#comment-5150 [...] post also appears at AdExchanger.com in “The Sell-Sider,” a column written by the sell-side of the digital media community. Share [...] [...] post also appears at AdExchanger.com in “The Sell-Sider,” a column written by the sell-side of the digital media community. Share [...]

]]> By: Vadim http://www.adexchanger.com/the-sell-sider/real-time-selling/#comment-5148 Vadim Tue, 09 Mar 2010 03:06:49 +0000 http://www.adexchanger.com/?p=17069#comment-5148 Jeff - I'm currently working on something in the space & would love to chat as well. vadim at liftdna.com Jeff - I'm currently working on something in the space & would love to chat as well. vadim at liftdna.com

]]> By: Sahil http://www.adexchanger.com/the-sell-sider/real-time-selling/#comment-5146 Sahil Mon, 08 Mar 2010 22:27:55 +0000 http://www.adexchanger.com/?p=17069#comment-5146 Jeff, I have been involved in publisher optimization for some time now. Would love to chat with you, drop me a line at schopra @ yahoo-inc.com Cheers, Sahil Jeff,
I have been involved in publisher optimization for some time now. Would love to chat with you, drop me a line at schopra @ yahoo-inc.com
Cheers,
Sahil

]]> By: Josh Kaner http://www.adexchanger.com/the-sell-sider/real-time-selling/#comment-5142 Josh Kaner Mon, 08 Mar 2010 16:34:15 +0000 http://www.adexchanger.com/?p=17069#comment-5142 Jeff- Shoot me an email at jkaner at undertone.com - would be interested to talk to you about this. Jeff-

Shoot me an email at jkaner at undertone.com - would be interested to talk to you about this.

]]> By: Jeff Rosen http://www.adexchanger.com/the-sell-sider/real-time-selling/#comment-5140 Jeff Rosen Mon, 08 Mar 2010 15:04:29 +0000 http://www.adexchanger.com/?p=17069#comment-5140 I too have been working on this very topic for over two years having filed a patent in January 2008. Why should a publisher ever sell at a price that is unjustified. Why do they allow valuable audience members to subsidize the less or even worthless audience members. What is ultimately important is determining what the Fair Market Value of your content really is, regardless of whether compensation is cash or ad supported. This can be accomplished by embracing transparency, not unlike financial markets. To accomplish this you need to make consumers part of the process, a daunting task, but achievable. If you are aware of anyone other than myself working on this topic, please let me know. I could use some guidance from someone within the industry. I too have been working on this very topic for over two years having filed a patent in January 2008.
Why should a publisher ever sell at a price that is unjustified. Why do they allow valuable audience members to subsidize the less or even worthless audience members.
What is ultimately important is determining what the Fair Market Value of your content really is, regardless of whether compensation is cash or ad supported.
This can be accomplished by embracing transparency, not unlike financial markets.
To accomplish this you need to make consumers part of the process, a daunting task, but achievable.
If you are aware of anyone other than myself working on this topic, please let me know. I could use some guidance from someone within the industry.

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