“The Sell-Sider” is a column written by the sell side of the digital media community.
Today's column is written by Jim Spanfeller, CEO at Spanfeller Media Group.
At the end of the last century Michael Lewis penned the insightful and educational story of Jim Clark’s efforts to change the health industry.
Clark’s efforts eventually led to the creation of WebMD, albeit with a vastly different model than the one under which the company presently operates. The book was titled “The New, New Thing” and turned out to be instructional not only in what Jim Clark was up to but was in fact extremely insightful around all things Web…and in part most things disruptive (although to borrow from Joseph Schumpeter, "creative destruction" has been a part of the economic landscape since the 1950s).
That “The New, New Thing” was written before 2000 seems crazy to me. The fundamental concepts are as real today as they were then. And within those concepts is a certain amount of skepticism around how, well, new some things actually are. This is a thesis that holds true today, that the digital ecosystem is in love with the idea of “new.” That there is almost nothing that is new enough, if you follow me.