“The Sell Sider” is a column written by the sell side of the digital media community.
Today's column is written by Jim Spanfeller, CEO at Spanfeller Media Group.
Without exception, every industry has its fair share of embellishments and untruths. In many ways, we as human beings cannot help ourselves. We simply want everything to happen faster and better than it does.
There are those among us who are not so much embellishing as they are outright lying, usually for fiscal gain. In mature industries these folks operate at the fringes, preying on the neophytes and underinformed. In the digital world, I fear that with our search for the new thing, the paradigm shift or the “escape velocity,” some of the more unsavory aspects of the embellishment society are not so much the exception as they are one of the sector’s core business models.
We see this not just in specific instances but also at a macro level in far too many places. Some of the transgressions are funny in how commonplace and well known they are: “Hey, it is just one line of Java code that will take your dev team five minutes to install.” Others are not so funny and hold long-term and deep ramifications for our industry as a whole.