“The Sell Sider” is a column written by the sell side of the digital media community.
For four years, I oversaw business development for a programmatic buying platform that integrated supply sources and data and third-party systems for top brands across multiple industry verticals. It was exciting work, and I loved it. The platform evolved constantly, and the work was challenging, exhausting and ultimately rewarding.
So why leave all of this?
I came to the supply side because it’s where I believe the next wave of programmatic innovation will happen. I recognized how publishers are taking the lead in innovating the next phase of the programmatic marketplace. Smart publishers have always excelled at creating the content experiences valued most by consumers, and now publishers have the tools and the understanding to make sense of their data and feed those insights back into the market.