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	<title>Comments on: Looking At Europe: Technology Obsession Arrives</title>
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		<title>By: peles</title>
		<link>http://www.adexchanger.com/the-global-address/looking-at-europe-technology-obsession-arrives/#comment-4942</link>
		<dc:creator>peles</dc:creator>
		<pubDate>Mon, 22 Feb 2010 18:32:10 +0000</pubDate>
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		<description>a good one Paul.

you forgot to mentioned one major reason, European (if there is such a thing) are slower in adopting buzz words, they must understand them first and make sure they have substance...
Look at exchanges, is right media an exchange, if so, is double click an exchange? both are called exchanges but operate in a total different way.</description>
		<content:encoded><![CDATA[<p>a good one Paul.</p>
<p>you forgot to mentioned one major reason, European (if there is such a thing) are slower in adopting buzz words, they must understand them first and make sure they have substance...<br />
Look at exchanges, is right media an exchange, if so, is double click an exchange? both are called exchanges but operate in a total different way.</p>
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		<title>By: Banner Advertising On The Rise In Europe &#124; AdBean</title>
		<link>http://www.adexchanger.com/the-global-address/looking-at-europe-technology-obsession-arrives/#comment-4941</link>
		<dc:creator>Banner Advertising On The Rise In Europe &#124; AdBean</dc:creator>
		<pubDate>Mon, 22 Feb 2010 18:26:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.adexchanger.com/?p=15889#comment-4941</guid>
		<description>[...] this AdExchanger piece has more to do with ad exchanges that specifically display advertising, there is a very close [...]</description>
		<content:encoded><![CDATA[<p>[...] this AdExchanger piece has more to do with ad exchanges that specifically display advertising, there is a very close [...]</p>
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