Comments on: Why Online Advertising Should Be Regulated http://www.adexchanger.com/the-debate/why-regulated/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adrian Scott http://www.adexchanger.com/the-debate/why-regulated/#comment-7676 Adrian Scott Thu, 24 Jun 2010 20:40:50 +0000 http://www.adexchanger.com/?p=22526#comment-7676 Interesting thoughts. The book "Ruling the Waves: From the Compass to the Internet, a History of Business and Politics along the Technological Frontier", has some interesting perspectives based on history, regarding an industry asking a government to regulate it. Interesting thoughts. The book "Ruling the Waves: From the Compass to the Internet, a History of Business and Politics along the Technological Frontier", has some interesting perspectives based on history, regarding an industry asking a government to regulate it.

]]> By: Why Online Advertising Should Be Regulated | Rapleaf http://www.adexchanger.com/the-debate/why-regulated/#comment-7182 Why Online Advertising Should Be Regulated | Rapleaf Mon, 14 Jun 2010 16:39:20 +0000 http://www.adexchanger.com/?p=22526#comment-7182 [...] a recent AdExchanger.com article, Rapleaf CEO Auren Hoffman wrote about the need for regulating online advertising and how doing so [...] [...] a recent AdExchanger.com article, Rapleaf CEO Auren Hoffman wrote about the need for regulating online advertising and how doing so [...]

]]> By: Steve OBrien http://www.adexchanger.com/the-debate/why-regulated/#comment-7181 Steve OBrien Mon, 14 Jun 2010 14:01:57 +0000 http://www.adexchanger.com/?p=22526#comment-7181 Unfortunately, there is no such thing as "clear federal guidelines." The government is not in the business of setting "guidelines," that's the job of private industry. The government can only "regulate." Unfortunately, the people in charge of regulating an industry usually are not as well-versed as the people in the industry they're trying to regulate, and they move too slowly to keep up with meaningful developments. If regulation were the answer, there'd be no financial crisis, no gulf oil spill, etc. These things didn't occur due to lack of regulation, they occurred because the regulations were ineffective, outdated, or unenforced. Government regulation spawns ludicrous debates like "net neutrality." The online advertising industry cannot and should not rely on the Federal government to set its guidelines. If we do, the guidelines will end up be wrong, outdated, and meaningless. Unfortunately, there is no such thing as "clear federal guidelines." The government is not in the business of setting "guidelines," that's the job of private industry. The government can only "regulate." Unfortunately, the people in charge of regulating an industry usually are not as well-versed as the people in the industry they're trying to regulate, and they move too slowly to keep up with meaningful developments. If regulation were the answer, there'd be no financial crisis, no gulf oil spill, etc. These things didn't occur due to lack of regulation, they occurred because the regulations were ineffective, outdated, or unenforced. Government regulation spawns ludicrous debates like "net neutrality."

The online advertising industry cannot and should not rely on the Federal government to set its guidelines. If we do, the guidelines will end up be wrong, outdated, and meaningless.

]]> By: Rob Leathern http://www.adexchanger.com/the-debate/why-regulated/#comment-7166 Rob Leathern Sun, 13 Jun 2010 06:20:46 +0000 http://www.adexchanger.com/?p=22526#comment-7166 The traditional fear that industry participants have when regulators start to create regulation is that they don't understand the issues well enough. My question here is whether the folks looking at this issue and wanting to make regulation and policy truly understand the nature of the issues they are seeking to regulate. I'm honestly surprised at the lack of understanding of many issues around cookies, flash cookies, real-time bidding etc. amongst people IN our industry, let alone those trying to look in and figure it out. Do we really think that those looking at this market and the activities out there will be able to figure it out well enough to come up with fair and correct (technically and business-wise) regulation? The traditional fear that industry participants have when regulators start to create regulation is that they don't understand the issues well enough. My question here is whether the folks looking at this issue and wanting to make regulation and policy truly understand the nature of the issues they are seeking to regulate.

I'm honestly surprised at the lack of understanding of many issues around cookies, flash cookies, real-time bidding etc. amongst people IN our industry, let alone those trying to look in and figure it out. Do we really think that those looking at this market and the activities out there will be able to figure it out well enough to come up with fair and correct (technically and business-wise) regulation?

]]> By: M. Edward (Ed) Borasky http://www.adexchanger.com/the-debate/why-regulated/#comment-7161 M. Edward (Ed) Borasky Fri, 11 Jun 2010 20:46:49 +0000 http://www.adexchanger.com/?p=22526#comment-7161 I'd go further - I'd also advocate a tax on email distribution large enough to impact spammers, with the proceeds going to public broadband infrastructure. Spammers exist because their revenues, though small, are large enough to offset the minimal cost of sending billions of emails. Make that cost high enough and they will be unable to operate and siphon business away from legitimate businesses. I'd go further - I'd also advocate a tax on email distribution large enough to impact spammers, with the proceeds going to public broadband infrastructure. Spammers exist because their revenues, though small, are large enough to offset the minimal cost of sending billions of emails. Make that cost high enough and they will be unable to operate and siphon business away from legitimate businesses.

]]>