Comments on: Lotame Taps Agency Thought Leader Eric Porres To Power Messaging For Social Ad Targeting Future http://www.adexchanger.com/social-media/lotame-taps-agency-thought-leader-eric-porres-to-power-messaging-for-social-ad-targeting-future/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: JB http://www.adexchanger.com/social-media/lotame-taps-agency-thought-leader-eric-porres-to-power-messaging-for-social-ad-targeting-future/#comment-3999 JB Tue, 15 Dec 2009 20:10:00 +0000 http://www.adexchanger.com/?p=12618#comment-3999 Thanks for clarifying Thanks for clarifying

]]> By: Eric Porres http://www.adexchanger.com/social-media/lotame-taps-agency-thought-leader-eric-porres-to-power-messaging-for-social-ad-targeting-future/#comment-3983 Eric Porres Tue, 15 Dec 2009 03:03:02 +0000 http://www.adexchanger.com/?p=12618#comment-3983 Undeclared interests = one layer of insight based on page visitation, categorization, and duration. We also take into consideration frequency and recency of declared and undeclared interests (e.g. I checked the box on a wine interest in the past week; I commented on wine content 5 times in the last 5 days vs. 5 times in the last 5 months). Please drop me a line at eric [at] lotame.com if you'd like to see our interface into these human behaviors at any time. We are 100% transparent with what we collect, how we organize and classify, and what we deliver and what and how we measure for success. Cheers, Eric Undeclared interests = one layer of insight based on page visitation, categorization, and duration. We also take into consideration frequency and recency of declared and undeclared interests (e.g. I checked the box on a wine interest in the past week; I commented on wine content 5 times in the last 5 days vs. 5 times in the last 5 months). Please drop me a line at eric [at] lotame.com if you'd like to see our interface into these human behaviors at any time. We are 100% transparent with what we collect, how we organize and classify, and what we deliver and what and how we measure for success.

Cheers,
Eric

]]> By: JB http://www.adexchanger.com/social-media/lotame-taps-agency-thought-leader-eric-porres-to-power-messaging-for-social-ad-targeting-future/#comment-3982 JB Tue, 15 Dec 2009 02:18:13 +0000 http://www.adexchanger.com/?p=12618#comment-3982 Eric congrats on your appointment and welcome to our world!! Re: - "Undeclared Interests"??? - what do you mean by this? Marketers need to understand exactly what data we have and what we are doing with it if they are going to embrace this new category. JB Eric congrats on your appointment and welcome to our world!! Re: - "Undeclared Interests"??? - what do you mean by this?

Marketers need to understand exactly what data we have and what we are doing with it if they are going to embrace this new category.

JB

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