Comments on: AdExchanger.com 2009 Year-End Report: Learn From The Ecosystem

By: Advertising exec’s view: Looking back at 2009 | Darren Herman

Advertising exec’s view: Looking back at 2009 | Darren Herman — Tue, 29 Dec 2009 02:59:56 +0000

[...] Hyper Targeting & Optimized Display There has been a trend in the display space towards audience driven media. If you can identify an audience based on different characteristics stored in computer cookies, why not advertise to a handful of extremely targeted users? Data facilitators/providers like BlueKai, Exelate, Domdex, TargusInfo, Media6, Lookery, Rapleaf, Peer39, LucidMedia, Quantcast, and many others became front and center this year. Demand Side Platforms (DSP), or technologies that allow the dollar holders (typically agencies) get closer to the media (through exchanges and other sources) also became popular and a few closed significant funding rounds. AdExchanger popped onto the scene and started covering this entire space rather comprehensively. If you have not read their 2009 year end report, download it now. [...]

By: zach coelius

zach coelius — Tue, 22 Dec 2009 21:16:50 +0000

wow... well done John

By: Mandy Kakavas

Mandy Kakavas — Tue, 22 Dec 2009 18:20:45 +0000

This is fantastic. Thank you John!

By: Jason Kelly

Jason Kelly — Tue, 22 Dec 2009 15:03:58 +0000

Great content here John and thanks for pulling together into a great collection.

By: Darren Herman

Darren Herman — Tue, 22 Dec 2009 13:32:19 +0000

This is a fantastic collection. A must read. I'm planning on reading everything (again) over the next week or so.