Comments on: DataXu Data Showing Wide-Swings In CPM Prices For Display Advertising Says VP Simmons http://www.adexchanger.com/research/dataxu-cpm/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Josh McFarland http://www.adexchanger.com/research/dataxu-cpm/#comment-6639 Josh McFarland Tue, 25 May 2010 03:14:14 +0000 http://www.adexchanger.com/?p=21392#comment-6639 I agree with the above commenter. Pinning down to an irrationally small/specific pool of potential impressions will inevitably lead to major auction-clearing price fluctuations. As a daily buyer of millions of apples:apples impressions on Doubleclick's ad exchange (for example), I've actually been quite impressed with how steady the prices have been -- within an 11% band over the trailing 30 days. I agree with the above commenter. Pinning down to an irrationally small/specific pool of potential impressions will inevitably lead to major auction-clearing price fluctuations.

As a daily buyer of millions of apples:apples impressions on Doubleclick's ad exchange (for example), I've actually been quite impressed with how steady the prices have been -- within an 11% band over the trailing 30 days.

]]> By: A “future” cure for online ad pricing volatility « Brand.net http://www.adexchanger.com/research/dataxu-cpm/#comment-6630 A “future” cure for online ad pricing volatility « Brand.net Mon, 24 May 2010 23:25:41 +0000 http://www.adexchanger.com/?p=21392#comment-6630 [...] very interesting post on AdExchanger today covering the first installment in what DataXu expects to be a monthly series [...] [...] very interesting post on AdExchanger today covering the first installment in what DataXu expects to be a monthly series [...]

]]> By: optimizerx http://www.adexchanger.com/research/dataxu-cpm/#comment-6627 optimizerx Mon, 24 May 2010 22:23:04 +0000 http://www.adexchanger.com/?p=21392#comment-6627 With a 100% price variance, the key question which comes to mind is how large is the base of impressions which were measured vs the universe of all available impressions? Thinking this is similar to the analogy of penny stocks vs widely held stocks. Are we looking at a 5%, 10%, 20%, etc. slice of the entire universe? With a 100% price variance, the key question which comes to mind is how large is the base of impressions which were measured vs the universe of all available impressions?

Thinking this is similar to the analogy of penny stocks vs widely held stocks.

Are we looking at a 5%, 10%, 20%, etc. slice of the entire universe?

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