Scout Media is pulling together an A-team of digital talent in the wake of founder James Heckman's repurchase of the business from Fox/News Corp.
The new leadership, including Ross Levinsohn as executive chairman and Ramsey McGrory as EVP of programmatic and media partnerships, will help build Scout into a larger content and commerce play with programmatic at the core.
Scout is a men's interest vertical media company focused on football, golf, baseball, hunting, fishing and military themes. It was created from both the reacquisition of Scout.com from Fox, which purchased it from Heckman in 2005, and the print publisher North American Membership Group.
Scout boasts 300 websites, 35 magazines and three TV shows reaching an audience of 21 million. Its annual revenue is north of $100 million, half of which is derived from ecommerce.
Levinsohn, the interim Yahoo CEO before Marissa Mayer was picked to fill that role, most recently ran Guggenheim Digital Media, the investing vehicle that owns The Hollywood Reporter and Adweek. He will be executive chairman of Scout, which he once oversaw as president of Fox Interactive Media.
Another key hire is that of McGrory, the former CEO of Yahoo's Right Media exchange and more recently AddThis. McGrory will be EVP of programmatic and media partnerships, leading everything to do with programmatic ad sales, data, audience products, content distribution and partnerships.