Comments on: If I Were A Publisher… http://www.adexchanger.com/publishers/if-i-were-a-publisher/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matthew Goldstein http://www.adexchanger.com/publishers/if-i-were-a-publisher/#comment-2854 Matthew Goldstein Wed, 28 Oct 2009 11:07:45 +0000 http://www.adexchanger.com/?p=9864#comment-2854 I totally agree there is significant data available in the marketplace which can help Publishers drive sales strategy and revenue. This data should increase the value of the premium sales inventory in addition to the remnant inventory. Publishers should try to spend more experimenting so they can learn all the moving pieces of the quickly changing ecosystem. I totally agree there is significant data available in the marketplace which can help Publishers drive sales strategy and revenue.

This data should increase the value of the premium sales inventory in addition to the remnant inventory.

Publishers should try to spend more experimenting so they can learn all the moving pieces of the quickly changing ecosystem.

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