Comments on: AppNexus Is A Real-Time Ad Platform – The On-Ramp For Companies Like DSPs Says CEO O’Kelley http://www.adexchanger.com/platforms/appnexus/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eric Porres http://www.adexchanger.com/platforms/appnexus/#comment-5474 Eric Porres Thu, 01 Apr 2010 21:14:35 +0000 http://www.adexchanger.com/?p=18627#comment-5474 Congrats Brian, great interview and we're looking forward to the AppNexus evolution. One note: truly dynamic creative for brand marketing is still in its infancy: it's one thing to have SKU-level dynamic creative (alla eBay) but hundreds or even thousands of possible if/then/else creative combinations for brand messaging will take time to 'sink in' as brands heretofore have focused on a closely unified look/feel/message (which is ironic, considering the evolution in audience targeting advances in our business!). Cheers, Eric Porres, CMO Lotame Solutions, Inc. http://www.lotame.com Congrats Brian, great interview and we're looking forward to the AppNexus evolution. One note: truly dynamic creative for brand marketing is still in its infancy: it's one thing to have SKU-level dynamic creative (alla eBay) but hundreds or even thousands of possible if/then/else creative combinations for brand messaging will take time to 'sink in' as brands heretofore have focused on a closely unified look/feel/message (which is ironic, considering the evolution in audience targeting advances in our business!).

Cheers,
Eric Porres, CMO
Lotame Solutions, Inc.
http://www.lotame.com

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