Ever since his company, Automated Insights, announced a partnership with the Associated Press (AP), CEO and founder Robbie Allen says it's been a bit of a whirlwind.
The idea that his Durham, N.C., firm’s technology could automate what reporters do with the appropriate data inputs clearly has larger implications. As The Washington Post and Poynter, among others, have previously reported, Automated Insights technology can produce a 150- to 350-word article without any human involvement.
For AP, this means the data deluge from public company earnings reports, for example, could be harnessed into a quick readable format.
Not only is the AP a client, but it’s also an investor and participated in Automated Insights' (AI) latest $6.5 million round of financing, along with Osage Capital, AOL founder Steve Case and Samsung Ventures. Not bad for a company with just 35 employees.
With both a computer science and writing background informed by his days at Cisco Systems and a degree from MIT, Allen looked to marry the two disciplines based on the notion that certain types of quantitative analysis could be automated and ascribe what's interesting about data sets.
Initially it was finance, real estate and sports data – even today, Automated Insights plays a role in delivering fantasy sports news through Yahoo. The latest data sets have to do with business such as the application with AP’s business reporting.
How about marketing and advertising? AdExchanger spoke to Allen.