“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by John Snyder, CEO at Grapeshot.
At the risk of sounding arch or flippant, I declare that the programmatic media community should start copying Tinder.
Yes, that Tinder. The online dating community has captured the imagination of lovelorn smartphone users everywhere. People love its simplicity and appreciate how the technology behind it presents potential new romantic partners based on an algorithm of mutual interests gathered primarily from Facebook profiles.
This form of automated discovery has been lacking in programmatic digital advertising. Traders from both buy and sell sides need better deal-discovery mechanisms than currently exist so they can get beyond the limited circle of traders they already know and with whom they already trade.
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