Call-measurement company Telmetrics says it’s seeing digital call tracking jump among its customer base of agencies, publishers and brands.
The company’s core business focuses on measuring calls to businesses that come in through advertising assets. AdExchanger checked in with President Bill Dinan for an update on the company and the industry.
AdExchanger: What’s new at Telmetrics?
BILL DINAN: We’re seeing good growth year after year. Part of it is looking at the core foundation which we do from a quality perspective and then looking at technological solutions that we can bring to bear that help our partners utilize and get the most benefit out of our core products.
What’s your value-add to customers?
We’re probably the highest quality provider of local call-tracking lines that exist today in terms of breadth and availability and in terms of quality. Quality meaning the different types of things and tests that we do to make sure lines are operational. We’re held to a standard that’s higher than you hold your phone company to.
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