Aol was able to maintain its hard-won profitability and ad sales gains Q1. But just as Aol was finally able to turn US display around with a decent growth of 6%, the usual powerhouse of third-party network revenues showed signs of slowing down. Read the earnings release.
The company's third-party network revenues growth slowed to a 10% gain in Q1 from a 22% rise in Q4, a deceleration that can't easily be dismissed as typical seasonality. That's something of a surprise, considering the emphasis on building Aol's ad tech stack with its AdLearn demand side platform and the recent introduction of its Marketplace supply side platform.
Incidentally, the slowdown occurred just a few weeks after the executive who had done so much to rebuild Aol's third-party ad strategy, Ned Brody, resigned as CEO of Aol Networks, the unit that houses Advertising.com, ad serving tool ADTECH, the year-old demand side platform AdLearn, and the recently launched supply side platform known as Marketplace.