Shawn Riegsecker, Centro’s CEO, hinted at the time of acquisition the company might acquire a data-management platform to extend its biddable media offerings. Matt Sauls, cofounder and VP of operations for SiteScout, spoke with AdExchanger about Centro’s work to help publishers, advertisers and developers action off of data more effectively through an “open and transparent marketplace.”
AdExchanger: How’s SiteScout since the acquisition?
MATT SAULS: Considering all of the trials and tribulations that any acquisition presents, it went in a really smooth manner and all of the leadership here remained and now we have just a much bigger force behind us. [We have] tons of support resources and a big sales organization who now has this product in their arsenal. Previously we were only doing self-serve, so now we’re able to do managed services, as well, which is a huge value for a lot of our clients in that they can potentially self-serve and have managed services, which allows them to scale and get more out of our products and services.