http://www.adexchanger.com/online-advertising/cpa-dapper-impression-dna/ Digital media optimization news and discussion website. Sat, 13 Mar 2010 20:35:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.adexchanger.com/online-advertising/cpa-dapper-impression-dna/#comment-1311 Conversations with Ads » ClickZ / Dapper CPA Calculator Live! Mon, 10 Aug 2009 15:36:54 +0000 http://www.adexchanger.com/?p=2871#comment-1311 [...] an ‘action’ costs you as a marketer.  We’ve been long pushing our agenda that marketers should pay for direct response advertising on a performance basis, and here’s a tool to help you keep your vendors [...] [...] an ‘action’ costs you as a marketer.  We’ve been long pushing our agenda that marketers should pay for direct response advertising on a performance basis, and here’s a tool to help you keep your vendors [...]

]]> http://www.adexchanger.com/online-advertising/cpa-dapper-impression-dna/#comment-941 Conversations with Ads » Dapper COO Jon Aizen Interview in AdExchanger Thu, 18 Jun 2009 13:38:07 +0000 http://www.adexchanger.com/?p=2871#comment-941 [...] “CPA is the only meaningful metric to our clients” is the headline in Jon’s AdExchanger interview this morning.  Enjoy! [...] [...] “CPA is the only meaningful metric to our clients” is the headline in Jon’s AdExchanger interview this morning.  Enjoy! [...]

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