Comments on: Mpire Announces AdXpose Deal With WPP Group And GroupM’s MediaCom, Discusses Risk Management http://www.adexchanger.com/online-advertising/adxpose-announces-wpp-group-and-groupms-mediacom-discusses-risk-management/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jack http://www.adexchanger.com/online-advertising/adxpose-announces-wpp-group-and-groupms-mediacom-discusses-risk-management/#comment-4671 Jack Mon, 01 Feb 2010 14:23:53 +0000 http://www.adexchanger.com/?p=12652#comment-4671 Michelle – It is very hard to manage a long-tail network. Empire works with 1000's of mom & pop sites. This is what they bring to the table. They are trying very hard. JL Michelle – It is very hard to manage a long-tail network. Empire works with 1000's of mom & pop sites. This is what they bring to the table. They are trying very hard.

JL

]]> By: Michelle S http://www.adexchanger.com/online-advertising/adxpose-announces-wpp-group-and-groupms-mediacom-discusses-risk-management/#comment-3997 Michelle S Tue, 15 Dec 2009 19:03:33 +0000 http://www.adexchanger.com/?p=12652#comment-3997 So the way I read the press release is that mpire optimized campaigns on their own network over the course of four months with their own efficiency tools. Wouldn't you expect them to be able to do it faster than that with their own publishers, or to have already used their tools to identify poor performers within the network? So the way I read the press release is that mpire optimized campaigns on their own network over the course of four months with their own efficiency tools.

Wouldn't you expect them to be able to do it faster than that with their own publishers, or to have already used their tools to identify poor performers within the network?

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