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LUMA Partners Launches ADTECHOPOLY Board Game; Adds Moon To I-Banker Team

Veering away (temporarily) from his ecosystem landscape map for display advertising, LUMA Partners' Terence Kawaja has released his latest display-related endeavor after being inspired by a tweet from Brian Morrissey of DIGIDAY. Morrissey suggested there was opportunity for action figures and a board game, too.

Yes. It's a send-up of Monopoly - display ad style...

Meanwhile, LUMA Partners also announced the hiring of Roderick “Roddy” Moon as Managing Director.  Moon most recently led the digital media practice on the East coast for investment banking firm Jefferies & Company and previously was at media-focused investment bank Allen & Company.

AdExchanger.com discussed the announcement with Moon and Kawaja.

AdExchanger.com: Why did you decide to join LUMA Partners?

RODERICK MOON: During my 13 years so far of working in investment banking I have had the good fortune to be part of a variety of firms including a “bulge bracket”, an industry-specific boutique, and a middle-market firm.  Based on this experience, I have had the opportunity to see what works and what doesn’t.  I was most impressed with LUMA’s differentiated approach to investment banking which is refreshing in its simplicity and logic.  This more strategic approach to M&A is yielding better outcomes for acquirers and acquirees alike.  I think Terry Kawaja, Brian Andersen and I all bring a wealth of experience and viewpoints to LUMA, which collectively allow us to deliver the best service and results to our clients.

Where do you see the opportunities in the coming year for buyers and sellers?

RODERICK MOON: I have focused the last seven years of my career on the digital media sector because I think it is one of the most exciting and interesting industries in today’s economy.  In addition to the advertising technology space, my partners and I also see tremendous opportunity for both buyers and sellers in other high-growth and dynamic sectors such as video, mobile, social and commerce; all of which are becoming increasingly interconnected.  In many ways, it feels as though we are at an inflection point in terms of the market opportunity.

When are you going to get a real website?

TERENCE KAWAJA: Yes, it finally is coming in June.  We have been busy with deal flow but managed to design what we think is an interesting and differentiated website that will both serve as a repository for our content (lots of great stuff in the works) as well as spell out the LUMA differentiation.

By John Ebbert