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Top 10 Most Popular Posts Of The Past Week

Response: Will We Really Grow Display By Incentivizing Low Bidding? 6 comment(s)
Second-Guessing the Second-Price Auction Model 7 comment(s)
What Would a Facebook Ad Network Look Like? 0 comment(s)
More Than Meets the Eye With GM’s Hard Line on Facebook 0 comment(s)
Wenda Harris Millard on Ross Levinsohn, Yahoo’s Future, and Revisiting ‘Pork Bellies’ 0 comment(s)
What Next For Yahoo? – Industry Reaction 0 comment(s)
Divining The Optimal Marketer Outcome With Audience Targeting 0 comment(s)
SAS On Ads: aiMatch Turns Into SAS Intelligent Advertising, Launches New Products 0 comment(s)
Google’s Mohan Makes More Ad Predictions; Bizo Opens B2B Exchange 0 comment(s)
Maxifier CEO Shaevitz Says It’s Time For Programmatic Selling 0 comment(s)

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Recent Comments:
- Jonathan: Jeremy, These are great questions. I think this is for a whole new article, since this was intended as a...
- Jeremy Randol: Good discussion here. While I don’t believe that dynamic price floors are the answer, I...
- Ben: I can appreciate all these points, though I think there’s a faulty assumption that bidders bid their true...
- Jonathan: Thanks for the response Josh. I believe this concern about a limited number of buyers is a temporary issue...
- James: Dynamic pricing happens all the time around us in retail through club prices, coupons, cash back sites, credit...
- Josh: Good response, but it still does not address the main point made in the previous article. The reason...
- Blake: I understand the author’s point, but could it be that the CTR and CPC/CPM are not the most valuable...
- Ramsey McGrory: Agree Rajeev. Bundling bids is preferable to running multiple auctions or pounding one DSP with 50...

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