Comments on: Transparency Versus Control: Which Matters More in Network Buys? http://www.adexchanger.com/networking/transparency-versus-control-which-matters-more-in-network-buys/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: For Brand.net, Quality is more than an Undertone. « Brand.net http://www.adexchanger.com/networking/transparency-versus-control-which-matters-more-in-network-buys/#comment-10053 For Brand.net, Quality is more than an Undertone. « Brand.net Mon, 13 Sep 2010 00:39:12 +0000 http://www.adexchanger.com/?p=11548#comment-10053 [...] up on my inbox, I noticed an interesting article from Undertone’s Alan Schanzer last week on AdExchanger.  Credit to Mr. Schanzer for trying to [...] [...] up on my inbox, I noticed an interesting article from Undertone’s Alan Schanzer last week on AdExchanger.  Credit to Mr. Schanzer for trying to [...]

]]> By: Alan Schanzer http://www.adexchanger.com/networking/transparency-versus-control-which-matters-more-in-network-buys/#comment-3894 Alan Schanzer Thu, 10 Dec 2009 20:20:31 +0000 http://www.adexchanger.com/?p=11548#comment-3894 Richard Great question and thank you for reading my article. There is no silver bullet to knowing that (any) contracted media is delivered as contracted under your T&C's. The Undertone recommendation is that you start by working with trusted partners that demonstrate a commitment to high quality business practices. Next, consider options for verification and monitoring either through watching ad serving data closely or via the many 3rd party verification systems that are emerging on the marketplace. Finally, if it seems to good to be true, it may be. No one entity can effectively monitor placements when 1000's of sites are involved. For more information, pleased see our recent webex covering the issues of fraud and misleading practices at www.undertone.com/clickfraudwebinar/ Thanks - Alan Richard

Great question and thank you for reading my article. There is no silver bullet to knowing that (any) contracted media is delivered as contracted under your T&C's. The Undertone recommendation is that you start by working with trusted partners that demonstrate a commitment to high quality business practices. Next, consider options for verification and monitoring either through watching ad serving data closely or via the many 3rd party verification systems that are emerging on the marketplace. Finally, if it seems to good to be true, it may be. No one entity can effectively monitor placements when 1000's of sites are involved. For more information, pleased see our recent webex covering the issues of fraud and misleading practices at http://www.undertone.com/clickfraudwebinar/

Thanks - Alan

]]> By: Richard http://www.adexchanger.com/networking/transparency-versus-control-which-matters-more-in-network-buys/#comment-3874 Richard Wed, 09 Dec 2009 18:33:18 +0000 http://www.adexchanger.com/?p=11548#comment-3874 Just to preface this comment, I have worked with the top 20 major ad networks out there. I think that you address some great issues here, but I do have one question in response to this excerpt: Agencies and marketers can protect themselves by modifying the terms and conditions on media contracts. These amendments will often exclude incentivized traffic, use of ad exchange inventory, as well as prohibit questionable business practices like ad stacking, URL padding and daisy-chaining. How does an advertiser verify that these amendments to the T's and C's are being upheld on a RON buy with a network of 100K publisher partners? Do we just take an ad networks word for it? Just to preface this comment, I have worked with the top 20 major ad networks out there. I think that you address some great issues here, but I do have one question in response to this excerpt:

Agencies and marketers can protect themselves by modifying the terms and conditions on media contracts. These amendments will often exclude incentivized traffic, use of ad exchange inventory, as well as prohibit questionable business practices like ad stacking, URL padding and daisy-chaining.

How does an advertiser verify that these amendments to the T's and C's are being upheld on a RON buy with a network of 100K publisher partners? Do we just take an ad networks word for it?

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