http://www.adexchanger.com/networking/its-time-for-publishers-to-develop-strategies-around-their-audiences/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.adexchanger.com/networking/its-time-for-publishers-to-develop-strategies-around-their-audiences/#comment-5527 Lotame Learnings » Blog Archive » It’s Time For Publishers To Develop Strategies Around Their Audiences Wed, 07 Apr 2010 15:37:46 +0000 http://www.adexchanger.com/?p=18129#comment-5527 [...] couldn’t agree more!  Jeff Hirsch provides some thoughts on AdExchanger and we provide some color on what we see and hear in the marketplace.  [...] [...] couldn’t agree more!  Jeff Hirsch provides some thoughts on AdExchanger and we provide some color on what we see and hear in the marketplace.  [...]

]]> http://www.adexchanger.com/networking/its-time-for-publishers-to-develop-strategies-around-their-audiences/#comment-5473 Eric Porres Thu, 01 Apr 2010 16:20:47 +0000 http://www.adexchanger.com/?p=18129#comment-5473 Good stuff Jeff; the two publisher questions I hear GMs recite with more frequency today = What is my data strategy? What is my audience strategy? Short of building it on their own (and some will), a transparent audience marketing platform [like ours] that provides publishers with sensible answers and effective ways for their sales teams to use the platform to respond to today's audience driven RFPs rebalances the power that publishers lost when they gave away (in many instances unknowingly) audience data. Good stuff Jeff; the two publisher questions I hear GMs recite with more frequency today = What is my data strategy? What is my audience strategy? Short of building it on their own (and some will), a transparent audience marketing platform [like ours] that provides publishers with sensible answers and effective ways for their sales teams to use the platform to respond to today's audience driven RFPs rebalances the power that publishers lost when they gave away (in many instances unknowingly) audience data.

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