The company, which changed its name from SupersonicAds last week, plans to use the cash to expand into Asia — China, Japan, and India specifically — which Supersonic CEO and cofounder Gil Shoham calls “the fastest growing mobile market on the planet.”
Supersonic’s current client list includes Hyundai, Disney, and Unilever on the brand side, and game developers Machine Zone and Nordeus.
The new round, supported by existing investor Greylock IL and Hong Kong-based VC firm SAIF Partners, brings Superonic’s total funding to $23.2 million. Supersonic declined to reveal its current valuation.
“There is a growing number of developers based in China,” Shoham said. “A partner like SAIF will support our expansion into the region and help guide our strategic growth plans there.”
In addition to new offices in Beijing, Tokyo, and Bangalore scheduled to open by the end of Q3, Shoham said Supersonic plans to hire about 80 new employees and invest in beefing up the company’s audience targeting and app attribution technology. Other companies going after the mobile and in-app targeting market include InMobi, Axonix, Millennial Media, Google, Apple, and Facebook.
“We are significantly expanding our engineering and data team to build user targeting capabilities on mobile,” Shoham said. “We believe there is much more to be done in addition to just manual user elimination or targeting methods that are used today.”
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