Kargo, a mobile ad platform, has undergone several transformations and is about to make another one. Following the 2001 dot-com crash, Kargo pivoted from providing wireless operators with software and services to helping media brands launch mobile ad campaigns. The New York City company now has a client roster that includes CBS, Univision, Meredith and other brands.
AdExchanger spoke with CEO Harry Kargman about the company’s next move into programmatic premium advertising.
AdExchanger: What problem is Kargo trying to solve?
HARRY KARGMAN: The way we see the market evolving is a lot of the dollars in the market seem to be in the lower funnel. The problem Kargo is trying to solve is how [to] create unique advertising for huge brands like P&G that want great experiences, but also transparency and scale.
Who are your clients?
We’re not well-known, but when you look at our publisher landscape, we work with Meredith across all of their properties. We also work with Rodale, Bonnier, CBS, Billboard, Vice Media and Complex Media. All of them have integrated our ad platform into their mobile apps. (more…)