Neil Nguyen, president and CEO, emphasized that the company is expanding and strengthening key areas with an emphasis on mobile and video offerings.
Mobile revenue increased 90% year over year. Sizmek continues to invest heavily in the channel. At the end of Q1, it launched a solution, called Device Intelligence, designed to enable more accurate identification and targeting across handsets, tablets and desktops, Nguyen said. These enhancements are necessary as audiences increasingly engage in mobile devices where third-party cookies are less available.
“We view this as a key component of our platform and mobile strategy,” Nguyen said.
On the video front, where revenue grew 132% year over year, Sizmek recently rolled out a beta version of its Video Verification solution, which allows advertisers to verify where and in what context a video ad is being served. The tool is designed to reduce wasteful spend as advertisers often pay for premium video inventory that isn’t delivered as promised. Interesting, Extreme Reach – which purchased Sizmek’s divested video ads business last August – just acquired BrandAds, which provides a video ads verification system designed to combat that very problem.
According to Nguyen, video online advertising business accounts for roughly 10% of Sizmek’s revenue.
Like Conversant, which also had its 2014 Q1 earnings call Tuesday, Sizmek’s direction has changed significantly over the last year; the company has been consolidating the various point solutions its acquired over the years (including campaign-management tools, an ad server, data tools for programmatic solutions and rich media tools). The goal is to provide a platform through which clients can optimize the delivery of contextual ads across devices.
Sizmek works with 5,000 agencies across 48 countries.
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