Marin Software’s net revenues are up at $23.9 million for Q2, a 31% YoY increase. The company served 776 active advertisers this quarter, with 13 coming from newly acquired Perfect Audience. The total was up 192 advertisers from Q2 2013, a 33% YoY increase.
CEO David Yovanno, who just completed his first quarter as CEO, touted the company’s expansion into display advertising via new products and acquisitions.
Marin has prioritized expansion into display advertising and real-time bidding, hoping to lose its search-oriented reputation. This initiative includes social advertising, which yielded “modest” revenue contributions in Q2.
“We believe we are bringing a disruptive new model into the display and social retargeting space,” Yovanno said.
He highlighted the company’s acquisition of San Francisco-based Perfect Audience, which offers advertisers a SaaS platform to retarget audiences across the web, Facebook and Twitter.
The acquisition allowed Marin to add new programmatic display and social advertising functions while enhancing its audience targeting tools, broadening the company’s cross-channel capabilities.
“Brands are taking more control of their data, and the supply is rapidly moving to programmatic display, putting pressure on the legacy models to justify the high margins they charge for their managed service,” Yovanno said. “By putting these retargeting tools directly in the hands of marketers and their agencies, we believe that we can remove some of the friction in this market and improve the effectiveness and return on investment for everyone involved.”
Absent Perfect Audience, Marin’s revenue reached $23.5 million, up 29% YoY. Perfect Audience contributed more than $400,000 in revenue, adding to the total $23.9 million.
Going forward, Marin will explore bundled pricing, reporting and bid-optimization services to create targetable segments for clients. R&D is underway, and within a month Marin expects to integrate reporting in its application, with Perfect Audience being more integrated by next year.
“The market is increasingly looking for one platform to serve their needs across multiple channels, publishers and devices,” Yovanno said.
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