E-commerce giant Alibaba – often referred to as the Amazon of China – had a rosy third quarter, its first as a public company after a whopping $25 billion IPO (the one that put about $6 billion in stakeholder Yahoo’s pocket). (Earnings release.)
Alibaba’s Q3 revenue growth was “mainly driven by the growth in online marketing service revenue and commission revenue,” which includes both performance display on the merchant side and transaction commissions, according to the company. Alibaba’s origins as a B2B marketplace position it quite differently from its American nemesis Amazon.
Via online properties Taobao and Tmall.com, Alibaba offers targeting both on- and offsite in the form of e-commerce search and display ads. Alibaba also enables real-time bidding on- and off-network through its Taobao Ad Network and Exchange (TANX).
Posting an overall 53.7% increase in revenue to $2.7 billion on Tuesday, Alibaba similarly saw strong traction in mobile, where it pulled in $606 million, which accounted for 35.8% of the company’s gross merchandise volume (GMV). At the close of the third quarter, Alibaba counted 217 million monthly active users, up 15.4% from the 188 million recorded last quarter.