Comments on: Roadmapping The Ad Exchange For Search Marketers http://www.adexchanger.com/displaying-search/roadmapping-the-ad-exchange-for-search-marketers/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Data's role in expanding into the display ad exchange | Making Content New http://www.adexchanger.com/displaying-search/roadmapping-the-ad-exchange-for-search-marketers/#comment-4404 Data's role in expanding into the display ad exchange | Making Content New Wed, 13 Jan 2010 21:29:38 +0000 http://www.adexchanger.com/?p=13665#comment-4404 [...] from Tim Ogilvie of AdBuyer.com (demand-side platform focused on both display and search). “Roadmapping The Ad Exchange For Search Marketers” gives marketers experienced in SEM a series of steps to take to leverage data-driven targeting [...] [...] from Tim Ogilvie of AdBuyer.com (demand-side platform focused on both display and search). “Roadmapping The Ad Exchange For Search Marketers” gives marketers experienced in SEM a series of steps to take to leverage data-driven targeting [...]

]]> By: togilvie http://www.adexchanger.com/displaying-search/roadmapping-the-ad-exchange-for-search-marketers/#comment-4402 togilvie Wed, 13 Jan 2010 20:49:12 +0000 http://www.adexchanger.com/?p=13665#comment-4402 Alex - I completely agree and think that understanding "true" attribution across major marketing channels is really important and really hard. You could make the same claims about search. We think re-marketing is the right place to start because we see it as a controlled sandbox for search marketers to optimize messaging and understand the ecosystem, not because it is the alpha and omega. Alex - I completely agree and think that understanding "true" attribution across major marketing channels is really important and really hard. You could make the same claims about search.

We think re-marketing is the right place to start because we see it as a controlled sandbox for search marketers to optimize messaging and understand the ecosystem, not because it is the alpha and omega.

]]> By: alex becker http://www.adexchanger.com/displaying-search/roadmapping-the-ad-exchange-for-search-marketers/#comment-4400 alex becker Wed, 13 Jan 2010 19:47:04 +0000 http://www.adexchanger.com/?p=13665#comment-4400 everybody assumes that remarketing works. sometimes. just taking credit(attribution) for would-have- converted-anyway conversions does not mean there is 'incrementality' in it. A well designed measurement framework needs to be in place to measure remarketing properly. everybody assumes that remarketing works. sometimes. just taking credit(attribution) for would-have- converted-anyway conversions does not mean there is 'incrementality' in it. A well designed measurement framework needs to be in place to measure remarketing properly.

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