http://www.adexchanger.com/displaying-search/its-not-all-about-data/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.adexchanger.com/displaying-search/its-not-all-about-data/#comment-5168 Yahoo! Search Marketing Blog » Ad News and Views from Around the Web Wed, 10 Mar 2010 22:24:50 +0000 http://www.adexchanger.com/?p=17097#comment-5168 [...] It’s not all about the data? Yep, that’s what Dax Hamman says in AdExchanger.com’s Displaying Search column. Hamman, the VP of Display Media at iCrossing, says that “Search and analytics data has helped define media programs for some time…Data is essential to this evolution in media.” But, he also says, “As an industry we must remember that we are talking to real people, not just pixels, and real people will always respond better to something that is visually exciting, has sizzling copy or simply makes them say ‘wow’.” In short, creativity’s still king, kids. [...] [...] It’s not all about the data? Yep, that’s what Dax Hamman says in AdExchanger.com’s Displaying Search column. Hamman, the VP of Display Media at iCrossing, says that “Search and analytics data has helped define media programs for some time…Data is essential to this evolution in media.” But, he also says, “As an industry we must remember that we are talking to real people, not just pixels, and real people will always respond better to something that is visually exciting, has sizzling copy or simply makes them say ‘wow’.” In short, creativity’s still king, kids. [...]

]]> http://www.adexchanger.com/displaying-search/its-not-all-about-data/#comment-5167 Ad News and Views from Around the Web « Yahoo! Advertising Blog Wed, 10 Mar 2010 22:17:00 +0000 http://www.adexchanger.com/?p=17097#comment-5167 [...] It’s not all about the data? Yep, that’s what Dax Hamman says in AdExchanger.com’s Displaying Search column. Hamman, the VP of Display Media at iCrossing, says that “Search and analytics data has helped define media programs for some time…Data is essential to this evolution in media.” But, he also says, “As an industry we must remember that we are talking to real people, not just pixels, and real people will always respond better to something that is visually exciting, has sizzling copy or simply makes them say ‘wow’.” In short, creativity’s still king, kids. [...] [...] It’s not all about the data? Yep, that’s what Dax Hamman says in AdExchanger.com’s Displaying Search column. Hamman, the VP of Display Media at iCrossing, says that “Search and analytics data has helped define media programs for some time…Data is essential to this evolution in media.” But, he also says, “As an industry we must remember that we are talking to real people, not just pixels, and real people will always respond better to something that is visually exciting, has sizzling copy or simply makes them say ‘wow’.” In short, creativity’s still king, kids. [...]

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