Consulting activity around marketing technology continues to gain steam, with interest coming both from small boutique firms such as Unbound Company and Freestyle Consulting (both established by former Mediabrands executives) and large established advisory companies such as Deloitte and Accenture.
The latest company to join the fray is Concept Corridor, a one-man consulting play founded by serial agency and ad tech CEO Matt Spiegel. Spiegel was most recently SVP, GM of the Americas for MediaMath, a position he assumed when the demand side platform (DSP) bought his previous startup, mobile and video ad server Tap.Me, in November 2012. He stayed on with MediaMath for a year, first running its OPEN Partner arm and later its revenue operations in North and South America.
Before that he was instrumental in building Omnicom Group's answer to the audience buying trend, first as CEO of Omnicom Media Group Digital and later as head of its trading desk, Accuen.
The vision with the new firm is to advise marketers trying to figure out what they need to get from their "marketing stack." On the publisher side, he will help media and technology companies speak the language of agencies.