Comments on: Data Nugget: Google Trends Speaks On “Ad Exchange” http://www.adexchanger.com/data-nugget/google-trends-speaks-on-ad-exchange/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bennett Zucker http://www.adexchanger.com/data-nugget/google-trends-speaks-on-ad-exchange/#comment-4057 Bennett Zucker Fri, 18 Dec 2009 21:00:02 +0000 http://www.adexchanger.com/?p=12866#comment-4057 Actually, you have to go farther back to discover, as always, that truly there is nothing new under the sun. There were various online media marketplaces in the 90s such as OneMediaPlace and even pre-web efforts in the tv and print worlds. It's all gotten more complicated thanks to technology, but the basic idea of exchanging value for value isn't much different than it was back in the ancient agoras and bazaars. It's just gotten a lot faster and less personal. While there is great opportunity, as you say, there are also consequences awaiting those who do not learn from history. Some things actually work just fine without silicon and algorithms ;-) Actually, you have to go farther back to discover, as always, that truly there is nothing new under the sun. There were various online media marketplaces in the 90s such as OneMediaPlace and even pre-web efforts in the tv and print worlds.

It's all gotten more complicated thanks to technology, but the basic idea of exchanging value for value isn't much different than it was back in the ancient agoras and bazaars. It's just gotten a lot faster and less personal.

While there is great opportunity, as you say, there are also consequences awaiting those who do not learn from history. Some things actually work just fine without silicon and algorithms ;-)

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