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	<title>Comments on: Netezza GM Terrell Says Ad Exchange Model Is Transformative Across Entire Industry</title>
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		<title>By: Ethan</title>
		<link>http://www.adexchanger.com/data-exchanges/netezza-brad-terrell-data-warehousing/#comment-1040</link>
		<dc:creator>Ethan</dc:creator>
		<pubDate>Wed, 08 Jul 2009 22:48:15 +0000</pubDate>
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		<description>That&#039;s interesting about Netezza. To your point about value proposition: increasingly tech companies are going to need some focus on their brand promise. With the nearly limitless capabilities technology provides, it&#039;s easy for the R&amp;D department to develop products with little to no value. Though they might be &quot;cool,&quot; they will offer little to the market. Thanks for the post.

-Ethan</description>
		<content:encoded><![CDATA[<p>That's interesting about Netezza. To your point about value proposition: increasingly tech companies are going to need some focus on their brand promise. With the nearly limitless capabilities technology provides, it's easy for the R&amp;D department to develop products with little to no value. Though they might be "cool," they will offer little to the market. Thanks for the post.</p>
<p>-Ethan</p>
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