AcquireWeb is not a new, bootstrapped startup – but it could be labeled an evolved one with a new home in display advertising.
CEO Al Gadbut describes his 27-person company, launched in 2001, as “a marketing data technology company focusing on customer identity integration within the digital space.” When the Foster City, California-based company started out, it was primarily focused on helping clients with database marketing, building out more robust email lists and bringing offline data online, or vice versa.
Today, AcquireWeb helps with web analytics, site optimization and targeting for display advertising, and has enjoyed a 300% increase in its online business in the past year, according to Gadbut.
He adds that AcquireWeb is ready if the cookie goes away in display, too.
AdExchanger spoke to Gadbut recently about his company, its products and industry trends.
AdExchanger: What problem is it that AcquireWeb is solving?
AL GADBUT: In a broad sense, we help clients begin to understand where and who their customers are across their different databases. We have an expertise in identifying who might be a customer in one database, but also linking that to another customer in another one of their databases, with an emphasis on using digitally specific data. We help make those linkages. By virtue of having that expertise, it also allows us to help them move their offline data into an online environment for digital display targeting or even website optimization.