Comments on: Stepping Our Way To Real Market Data http://www.adexchanger.com/data-driven-thinking/stepping-our-way-to-real-market-data/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Iframe Tax: The Iframe Tag versus the Javascript Ad Tag | CPM Advertising : CPM Advisors http://www.adexchanger.com/data-driven-thinking/stepping-our-way-to-real-market-data/#comment-3440 The Iframe Tax: The Iframe Tag versus the Javascript Ad Tag | CPM Advertising : CPM Advisors Mon, 16 Nov 2009 23:22:30 +0000 http://www.adexchanger.com/?p=7962#comment-3440 [...] from “stealing” shopper-related data from their pages presumably – but as my other writings would attest I believe that the “sell the same stuff for different prices” world of [...] [...] from “stealing” shopper-related data from their pages presumably – but as my other writings would attest I believe that the “sell the same stuff for different prices” world of [...]

]]> By: Embracing Ad Exchanges and Real-Time Bidding | CPM Advertising : CPM Advisors http://www.adexchanger.com/data-driven-thinking/stepping-our-way-to-real-market-data/#comment-2664 Embracing Ad Exchanges and Real-Time Bidding | CPM Advertising : CPM Advisors Thu, 22 Oct 2009 20:52:40 +0000 http://www.adexchanger.com/?p=7962#comment-2664 [...] exchanges, including those that will be enabled for real-time bidding. As our CEO Rob Leathern mentions in this piece on AdExchanger, publishers will only be able to have a voice and shape the online advertising environment and [...] [...] exchanges, including those that will be enabled for real-time bidding. As our CEO Rob Leathern mentions in this piece on AdExchanger, publishers will only be able to have a voice and shape the online advertising environment and [...]

]]> By: Zach Coelius http://www.adexchanger.com/data-driven-thinking/stepping-our-way-to-real-market-data/#comment-1978 Zach Coelius Fri, 25 Sep 2009 20:33:47 +0000 http://www.adexchanger.com/?p=7962#comment-1978 Great work Rob, as usual you are right on. Transparency and data will raise prices and enable the pubs to earn a ton more Great work Rob, as usual you are right on. Transparency and data will raise prices and enable the pubs to earn a ton more

]]> By: Rob Leathern http://www.adexchanger.com/data-driven-thinking/stepping-our-way-to-real-market-data/#comment-1947 Rob Leathern Thu, 24 Sep 2009 16:00:04 +0000 http://www.adexchanger.com/?p=7962#comment-1947 @Paul, thanks. I purposefully bury the best insights inside of 1500+ words to make sure only those with patience find them! Seriously though, getting publishers to participate directly in the process is key. Any publisher who says ad networks are killing ecpms is dead wrong. They are - by keeping their heads in the sand and avoiding market-based thinking. @Paul, thanks. I purposefully bury the best insights inside of 1500+ words to make sure only those with patience find them!

Seriously though, getting publishers to participate directly in the process is key.

Any publisher who says ad networks are killing ecpms is dead wrong. They are - by keeping their heads in the sand and avoiding market-based thinking.

]]> By: Paul Silver http://www.adexchanger.com/data-driven-thinking/stepping-our-way-to-real-market-data/#comment-1931 Paul Silver Wed, 23 Sep 2009 14:53:26 +0000 http://www.adexchanger.com/?p=7962#comment-1931 Rob, you make some fantastic points here and I can just see the cogs turning in algorithim programmers heads now! Buy x inventory at y rate IF it is classified into x category on a page with y amount of other ads and z amount of user engagement (ie refresh and reload times). Rob, you make some fantastic points here and I can just see the cogs turning in algorithim programmers heads now!

Buy x inventory at y rate IF it is classified into x category on a page with y amount of other ads and z amount of user engagement (ie refresh and reload times).

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