Today’s column is written by Matt Rosenberg, senior vice president of marketing at 140 Proof.
Facebook has heard its users loud and clear: They want more control over their privacy.
So Facebook changed the default audience for new users to automatically share with friends only, instead of the entire Internet, the company announced in a recent blog post. Facebook also unveiled a new and expanded “privacy checkup” from a friendly-looking blue dinosaur, a public posting reminder and prominently displayed audience selectors.
But of all these changes, anonymous login has made the biggest waves in the tech community. It allows users to log in to other apps using their Facebook user name and password, but won’t allow the app to see their personal information. Facebook will still know all, such as which apps you’ve tried, kept and ignored, but it’s a step in the right direction.
It appears that the only people unhappy with this change would be the third-party apps community. They’re losing access to valuable data that allowed them to sell targeted ads, and the only way they can get it back is to go through Facebook. Mashable called this a “brilliant business move,” noting that it was “probably no coincidence” that the company also announced its new advertising platform at the same time that it allowed users to put the kibosh on sharing their data.