"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Eli Portnoy, president at Thinknear by Telenav.
Summer. It’s a magical time of year when it’s a little easier to get away from work for a stress-free vacation. And no school or homework means that the family trip everyone has been looking forward to can finally happen.
For digital marketers, all the time consumers spend away from their desks and hometowns presents new opportunities. Travel to new locations can tell marketers about consumers and provide information that otherwise would not be available. Where we live and we travel paints a picture of who we are as consumers.
There are a few things to consider when deploying mobile campaigns between now and the summer’s end.