Comments on: Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies http://www.adexchanger.com/data-driven-thinking/cookie-wars/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greg Hills http://www.adexchanger.com/data-driven-thinking/cookie-wars/#comment-2174 Greg Hills Thu, 01 Oct 2009 13:39:37 +0000 http://www.adexchanger.com/?p=8014#comment-2174 Great point James, all advertisers should consolidate their retargeting efforts with one buying platform or network. When you're not bidding against yourself you become more efficient and its less work to manage the campaign. That way advertisers can get smart on optimal frequency or building unique retargeting segments based on site activity. Great point James, all advertisers should consolidate their retargeting efforts with one buying platform or network. When you're not bidding against yourself you become more efficient and its less work to manage the campaign. That way advertisers can get smart on optimal frequency or building unique retargeting segments based on site activity.

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