http://www.adexchanger.com/data-driven-thinking/attention/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.adexchanger.com/data-driven-thinking/attention/#comment-8569 Mark Pearlstein Wed, 14 Jul 2010 14:29:27 +0000 http://www.adexchanger.com/?p=24066#comment-8569 For anyone following the mobile space this is exactly what Apple is doing with the iAD platform. Forget the open vs closed standards debate that surrounds Apple, iAD is enabling marketers to reach a consumer with an extremely high quality ad based on a tonage of behavioral and demographic data. About the only unknown right now is whether these ads will be targeted based on relevent content or run in any application on the device. One final point is mobile as noted by others is changing the viewing paradigm as users interact to complete tasks and not broad surfing like the wired web. For anyone following the mobile space this is exactly what Apple is doing with the iAD platform. Forget the open vs closed standards debate that surrounds Apple, iAD is enabling marketers to reach a consumer with an extremely high quality ad based on a tonage of behavioral and demographic data. About the only unknown right now is whether these ads will be targeted based on relevent content or run in any application on the device. One final point is mobile as noted by others is changing the viewing paradigm as users interact to complete tasks and not broad surfing like the wired web.

]]> http://www.adexchanger.com/data-driven-thinking/attention/#comment-8529 Zach Coelius Mon, 12 Jul 2010 21:59:16 +0000 http://www.adexchanger.com/?p=24066#comment-8529 Great post, I couldn't stop saying amen as I read it. We as an industry need to recognize that the value of an impression is a function of the user, the media, the moment in time and the ability of the advertiser to attract the users attention in the ad unit. I have been arguing for quite a while now that display ads should take up half the page and have full motion video. I would pay a ton more for ads units like that and publishers would make more money. Just look at the 300x600 unit, I have standing orders that are hard to fill at over $10 cpm. I wish publishers would understand that bigger units enable more creative ads that are better to look at and that make their site better. Great post, I couldn't stop saying amen as I read it. We as an industry need to recognize that the value of an impression is a function of the user, the media, the moment in time and the ability of the advertiser to attract the users attention in the ad unit. I have been arguing for quite a while now that display ads should take up half the page and have full motion video. I would pay a ton more for ads units like that and publishers would make more money. Just look at the 300x600 unit, I have standing orders that are hard to fill at over $10 cpm. I wish publishers would understand that bigger units enable more creative ads that are better to look at and that make their site better.

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