Comments on: Are Data-Driven Opportunities for Ad Agencies Passing Them By? http://www.adexchanger.com/data-driven-thinking/are-data-driven-opportunities-for-ad-agencies-passing-them-by/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Ebbert http://www.adexchanger.com/data-driven-thinking/are-data-driven-opportunities-for-ad-agencies-passing-them-by/#comment-4696 John Ebbert Wed, 03 Feb 2010 17:53:56 +0000 http://www.adexchanger.com/?p=15035#comment-4696 JR - I appreciate the spirit of your post. But, I think this is a great fit for AdExchanger.com and I wouldn't want it anywhere else. There are more and more coming to the site everyday to learn about and discuss all aspects of the move towards audience buying and its effects on various members of the ecosystem. The future for AdExchanger.com is about an exchange of ideas around digital advertising and, in a way, the site is a call to action. I would argue, even for those who've imbibed the kool-aid, this post remains relevant and thought provoking. JR - I appreciate the spirit of your post. But, I think this is a great fit for AdExchanger.com and I wouldn't want it anywhere else. There are more and more coming to the site everyday to learn about and discuss all aspects of the move towards audience buying and its effects on various members of the ecosystem.

The future for AdExchanger.com is about an exchange of ideas around digital advertising and, in a way, the site is a call to action. I would argue, even for those who've imbibed the kool-aid, this post remains relevant and thought provoking.

]]> By: JR http://www.adexchanger.com/data-driven-thinking/are-data-driven-opportunities-for-ad-agencies-passing-them-by/#comment-4688 JR Wed, 03 Feb 2010 14:00:53 +0000 http://www.adexchanger.com/?p=15035#comment-4688 Great piece, applying sound technology strategy to the agency landscape. I almost wonder though if appearing in an AdExchanger is the proverbial "preaching to the choir"; a call to action like this also needs to be in an AdAge, MediaWeek, etc, where mainstream agency folks who don't already think along these lines are sure to see it. (Certainly no offense to AdExchanger; I just wonder how much of this audience has drank the data-driven Kool-Aid...) Great piece, applying sound technology strategy to the agency landscape. I almost wonder though if appearing in an AdExchanger is the proverbial "preaching to the choir"; a call to action like this also needs to be in an AdAge, MediaWeek, etc, where mainstream agency folks who don't already think along these lines are sure to see it.

(Certainly no offense to AdExchanger; I just wonder how much of this audience has drank the data-driven Kool-Aid...)

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