http://www.adexchanger.com/data-driven-thinking/10-reasons-why-advertising-campaigns-reach-the-wrong-audience/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.adexchanger.com/data-driven-thinking/10-reasons-why-advertising-campaigns-reach-the-wrong-audience/#comment-8439 The Fine Art of Targeting « Aperture, a Datran Media Company Wed, 07 Jul 2010 13:11:50 +0000 http://www.adexchanger.com/?p=7905#comment-8439 [...] tools, however, marketers can put the pieces together to create a coherent picture.  A story in Ad Exchanger describes a marketer targeting home-based business users with children.  In order to reach this [...] [...] tools, however, marketers can put the pieces together to create a coherent picture.  A story in Ad Exchanger describes a marketer targeting home-based business users with children.  In order to reach this [...]

]]> http://www.adexchanger.com/data-driven-thinking/10-reasons-why-advertising-campaigns-reach-the-wrong-audience/#comment-1973 TropicalGringo Fri, 25 Sep 2009 18:32:22 +0000 http://www.adexchanger.com/?p=7905#comment-1973 Great definition of the problem and checked out the Aggregate Knowledge website for the response to this problem. Nevertheless, in Latin America (where I now live), the big challenge is to provide a crystal clear and simple business-oriented message so that advertisers understand the value of these demand platforms. I, personally, have been unable to lay this out quickly (for short attentions) and compellingly enough to get past the patronizing stare phase. I've also spoken with agencies down here and there seems to be a jaded feeling (event though the "get it") that they don't even want to try to get into this type of recommendation with customers who can't seem to get out of the short term pricing paradigm (even if they're going to lose tons over the long term). Amazingly, even offering compelling case studies seems to draw incredulous, "but that won't work here", stares. Haven't figured out the DNA of a good response to this attitude, yet. Any help would be greatly appreciated. Great definition of the problem and checked out the Aggregate Knowledge website for the response to this problem. Nevertheless, in Latin America (where I now live), the big challenge is to provide a crystal clear and simple business-oriented message so that advertisers understand the value of these demand platforms. I, personally, have been unable to lay this out quickly (for short attentions) and compellingly enough to get past the patronizing stare phase. I've also spoken with agencies down here and there seems to be a jaded feeling (event though the "get it") that they don't even want to try to get into this type of recommendation with customers who can't seem to get out of the short term pricing paradigm (even if they're going to lose tons over the long term). Amazingly, even offering compelling case studies seems to draw incredulous, "but that won't work here", stares. Haven't figured out the DNA of a good response to this attitude, yet. Any help would be greatly appreciated.

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