http://www.adexchanger.com/creative/mediamath-ceo-zawadzki-discusses-adroit-interactive-acquisition/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.adexchanger.com/creative/mediamath-ceo-zawadzki-discusses-adroit-interactive-acquisition/#comment-5701 Tim Sat, 17 Apr 2010 21:20:44 +0000 http://www.adexchanger.com/?p=19445#comment-5701 This changes the landscape a bit. The first step in the evolution of DSP going from being a means to access disparate inventory sources to becoming a true media buying and optimization platform. Smart play by MediaMath. Be interesting to see how it pans out. This changes the landscape a bit. The first step in the evolution of DSP going from being a means to access disparate inventory sources to becoming a true media buying and optimization platform. Smart play by MediaMath. Be interesting to see how it pans out.

]]> http://www.adexchanger.com/creative/mediamath-ceo-zawadzki-discusses-adroit-interactive-acquisition/#comment-5681 Robert Smith Fri, 16 Apr 2010 15:44:14 +0000 http://www.adexchanger.com/?p=19445#comment-5681 This makes sense. Most DSPs are enablers - they allow companies to purchase and bid across exchanges. Incorporating a dynamic creative tool positions a company like MediaMath to be more of a media buying platform, not just an enabler. Another logical step towards the path of performance - that is what really matters to agencies and advertisers. This makes sense. Most DSPs are enablers - they allow companies to purchase and bid across exchanges. Incorporating a dynamic creative tool positions a company like MediaMath to be more of a media buying platform, not just an enabler. Another logical step towards the path of performance - that is what really matters to agencies and advertisers.

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