Comments on: The Cycle of Innovation for Digital Advertising http://www.adexchanger.com/considering-digital/the-cycle-of-innovation-for-digital-advertising/ Digital media optimization news and discussion website. Fri, 10 Feb 2012 23:33:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sal Matteis http://www.adexchanger.com/considering-digital/the-cycle-of-innovation-for-digital-advertising/#comment-4716 Sal Matteis Fri, 05 Feb 2010 03:03:52 +0000 http://www.adexchanger.com/?p=15126#comment-4716 Michael I think you have captured extremely well what the industry is experiencing. DSPs and Yield Optimizers are a technological bridge to a need that adnetworks and exchanges have not serviced particularly well during the recession. they both address a gap in the market.and they are lining up for future M&A as soon as the consolidation wave will start. Michael I think you have captured extremely well what the industry is experiencing.

DSPs and Yield Optimizers are a technological bridge to a need that adnetworks and exchanges have not serviced particularly well during the recession. they both address a gap in the market.and they are lining up for future M&A as soon as the consolidation wave will start.

]]> By: Michael Walrath http://www.adexchanger.com/considering-digital/the-cycle-of-innovation-for-digital-advertising/#comment-4715 Michael Walrath Fri, 05 Feb 2010 02:17:34 +0000 http://www.adexchanger.com/?p=15126#comment-4715 Hey John. Ad.com is a really interesting example of what I'm talking about. They were around before the 2000 recession, but really innovated during that recession and reaped the benefits once the market came back. I'm not close enough to know for sure what happened once they got absorbed by AOL, but it seems from an outsiders perspective that innovation suffered, and I would guess (and its only a guess) that their roadmap really got hurt as we went into the latest recession. Of course, the disruptors of once cycle are often the disrupted of the next one. Hey John. Ad.com is a really interesting example of what I'm talking about. They were around before the 2000 recession, but really innovated during that recession and reaped the benefits once the market came back. I'm not close enough to know for sure what happened once they got absorbed by AOL, but it seems from an outsiders perspective that innovation suffered, and I would guess (and its only a guess) that their roadmap really got hurt as we went into the latest recession. Of course, the disruptors of once cycle are often the disrupted of the next one.

]]> By: John DeMayo http://www.adexchanger.com/considering-digital/the-cycle-of-innovation-for-digital-advertising/#comment-4714 John DeMayo Fri, 05 Feb 2010 01:24:24 +0000 http://www.adexchanger.com/?p=15126#comment-4714 Well said. The reference to the cycle in 2000-2002 does bring my Advertising.com days to mind, and how well that company applies to your words. Well said. The reference to the cycle in 2000-2002 does bring my Advertising.com days to mind, and how well that company applies to your words.

]]> By: Bennett Zucker http://www.adexchanger.com/considering-digital/the-cycle-of-innovation-for-digital-advertising/#comment-4711 Bennett Zucker Thu, 04 Feb 2010 15:10:08 +0000 http://www.adexchanger.com/?p=15126#comment-4711 Welcome back, Mike. We need some disruption of the latest cycle of product management by press release! bz Welcome back, Mike. We need some disruption of the latest cycle of product management by press release! bz

]]> By: @DAVEHONIG http://www.adexchanger.com/considering-digital/the-cycle-of-innovation-for-digital-advertising/#comment-4709 @DAVEHONIG Thu, 04 Feb 2010 13:51:16 +0000 http://www.adexchanger.com/?p=15126#comment-4709 Well Said Walrath! Well Said Walrath!

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