Advertising technology continues to rapidly evolve, becoming more data-driven and automated every day. And yet, as the industry evolves, the human elements - creative ideas, customer relationships and customer experiences - play a more important role than ever for improving advertising.
Human Centered Automation will deliver big picture ideas on the future of advertising and technology from some of the industry's smartest innovators & creative leaders. More presentations than panels, we believe the format will give speakers a unique opportunity to showcase their vision.
We are truly excited about our inaugural event and invite you to join us.
Michael Barrett returned to Yahoo! in July 2012 as Executive Vice President and Chief Revenue Officer. In this role, he is responsible for Yahoo’s advertising revenue and operations globally for the company, with Americas, EMEA and APAC regional leads reporting to him. Barrett joins Yahoo! from Google, where he led the integration of the Admeld acquisition. He joined Admeld as CEO in 2008 and together with the team helped grow the company into the leading global Supply Side Platform solution for Premium Publishers. Prior to Admeld, Barrett worked at Fox Interactive Media, where he was Executive Vice President, Chief Revenue Officer and oversaw worldwide revenue for all properties including MySpace and Foxsports.com. Before Fox, Mr. Barrett was EVP Sales & Partnerships at AOL Media Networks and held senior sales positions at interactive leaders Yahoo!, GeoCities and Disney Online. Mr. Barrett began his career in magazine publishing where he worked at Meredith Publishing and Newsweek.
Robert Brunner’s career as an industrial designer is deeply tied with the evolution of the high technology industry itself. He founded Lunar Design in 1984 and subsequently went on to become director of industrial design at Apple Computer in 1989. In 1996, he became partner in the San Francisco office of Pentagram, one of the world’s most influential design firms. In 2006, alongside his tenure at Pentagram, Brunner launched Fuego, a new concept in outdoor grilling. In 2007, working with Interscope Geffen A&M chairman Jimmy Iovine and hip hop icon Dr. Dre, Robert helped launch the Beats by Dr. Dre brand of headphones. Brunner left Pentagram in 2007 to found Ammunition, a product design, brand and interactive development consultancy based in San Francisco. He leads his company as founder and creative director, focusing on communicating strategic innovation through product design, brand and surrounding experience.
As the vice president of WW Marketing, Information Management at IBM, Dave Laverty is responsible for all global marketing go-to-market initiatives for Information Management including market management, leadership positioning, demand creation programs, and industry solutions. Dave has more than 25 years of technology industry experience. He served as CMO of Cognos for seven years prior to IBM’s acquisition of Cognos. As a member of the global management team, he led Cognos’ global go-to-market strategy, encompassing both strategy and marketing execution. Dave has also worked with a variety of technology organizations including NCR, Computervision, Surebridge, and IBM Lotus Software. He earned his degree in Business Administration from Bryant University.
In his role at Adobe Systems, John Mellor works closely with strategic partners to extend the value and reach of Adobe’s Digital Marketing Suite – the world’s leading digital business optimization platform. Mellor’s responsibilities include driving the Adobe Genesis partner program to integrate the solutions of more than 200 independent software vendors with Adobe’s Digital Marketing Suite. He also builds strategic relationships with Adobe’s partners, which represent the world’s leaders in digital marketing, advertising and publishing, as well as social media, competitive intelligence and customer relationship management systems. Mellor joined Omniture in 2003, prior to the company’s acquisition by Adobe in 2009. Previously, he served in senior leadership positions at Frontline Educational Products and Viewpoint. Mellor holds both a Bachelor’s degree in mechanical engineering and an MBA from Brigham Young University.
Reddit, co-founded by Alexis Ohanian and friend Steve Huffman, has become one of the World Wide Web's most striking examples of democracy in action. Founded in 2005, it grew a user base of tens of thousands and quickly attracted the attention of publisher Condé Nast, which acquired it in 2006. Unlike "social bookmarking" sites (such as Delicious), Reddit fashions itself a platform for "social news," where the readers themselves control the front page by voting stories up above and down below the fold. Ohanian left Reddit in his official capacity in 2009, but continues to be involved with the site's direction as a sort of godfather, dispensing friendly wisdom (and t-shirts) from his user account, kn0thing. Of late, he's focusing on Breadpig, a hub for geeky books and merchandise where all the profits are donated to charity (over $100,000 given away so far in just 2 years). In early 2010, he spent three months in Armenia as a Kiva Fellow. He loves hummus.
O'Connell covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. Joanna joined Forrester in July 2010. Joanna has more than 10 years of experience in the interactive marketing industry. She started at Avenue A in New York and was a founding member of Razorfish's ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits. Joanna graduated from Vassar College with a B.A. in psychology.
Gokul Rajaram helps drive Facebook’s advertising product strategy and roadmap. His company, Chai Labs, a semantic technology company, was acquired by Facebook in 2010. Prior to founding Chai Labs, Gokul was Product Management Director at Google, where he helped start Google’s Adsense partner business and other key products. Gokul has a MBA from the MIT Sloan School, a MS in Computer Science from the University of Texas at Austin, and a B.Tech in Computer Science from the Indian Institute of Technology, where he was awarded the President of India’s Gold Medal for being class valedictorian.
New York Times and Wall Street Journal bestseller, Eric Ries, is an entrepreneur and author of the popular blog Startup Lessons Learned. He cofounded and served as CTO of IMVU, his third startup. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an entrepreneur-in-residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.
Dan Salmon is an Equity Research Analyst with BMO Capital Markets. His company coverage spans ad agency holding companies, direct/data marketers, and internet marketing and advertising technology; his flagship research series “The Race for the Digital Marketing Hub” is in its fourth year. In his first two years of qualifying, Dan ranked #4 and #3 respectively in the Wall Street Journal’s “Best on the Street” rankings for the Advertising category. He was also the #1 ranked Media analyst by the Financial Times in 2011. Dan is a former Board Member and Head of Events for Giving Opportunities to Others (GOTO), a charity he helped establish in 2001. Dan graduated from Princeton University.
Daniel Sheinberg is the Senior Director of Display Marketplaces within the Microsoft Advertising Business Group. He is responsible for global revenue across channel partners and programmatic ad offerings, strategy and execution related to user data and 3rd party publisher engagement, as well as monetization strategy across all display ad offerings. Daniel has been with Microsoft since 2008, and has held multiple roles focused on maximizing yield for MSA’s display business. He joined Microsoft via the acquisition of Rapt, a San Francisco-based start-up that delivered yield solutions for online publishers. During his five years at Rapt, Daniel led services teams and engaged with a number of major clients including Microsoft, CNET and Fox Interactive Media. He holds a Master’s degree in Engineering from Stanford and a Bachelor’s in Applied Math from Harvard.
Rishad Tobaccowala helps guide strategy and serves as a catalyst to innovation efforts across Vivaki – a Publicis Groupe entity that combines the collective scale, 70 Billion dollars of clout and 21,000 talented individuals sitting inside Big Fuel, Denuo, Digitas, Moxie, Performics, Razorfish, Starcom MediaVest Group (SMG) and ZenithOptimedia. Working closely with brand CEOs and VivaKi Country Chairs, he helps VivaKi’s companies show clients the way forward in an exciting and changing time for marketing. Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Booth School of Business at the University of Chicago.
Michael Zimbalist founded The New York Times Company’s R&D group upon joining the Company in 2006 and in 2012 established its New Ventures group to commercialize inventions from R&D. He also served as business leader of the Company’s Boston.com website from 2006- 2009, and its UCompareHealthCare site from 2009 – 2011. Michael is on the board of directors of quadrantOne. He occupies the Times Company’s observer seat on the board of Betaworks and served in a similar capacity on the board of Brightcove, Inc. Before joining the Times Company, he co-founded the Online Publishers Association (OPA) and served as its president from 2001 to 2006. You can follow Michael at twitter.com/zimbalist.
"Your advertising philosophy tells me how much you hate me"
Technology continues improving, data keeps getting richer, but humans continue being humans. If you want the internet public to give a damn about your brand, you'd better give a damn about us.
"Advertising in the Age of Personalization"
The web is quickly leaving the desktop and becoming seamlessly mobile, conveniently local and incredibly personal. Mellor will share his insights for where the web is going, how fast it's coming and how advertisers can take advantage by getting ahead of key trends.
"Why the Marketing Services Layer is Growing, Not Shrinking."
The rise of ad technology has ushered in predictions for the marginalization of humans in the advertising and marketing services value chain. While certain roles are definitely changing, the truth is that marketing services organizations have new opportunities to gain share of budget as the nature and cost of media audiences changes with the onset of social networks, mobile platforms and other new personal computing technology and applications.
"What You Still Don't Know About Marketing On Facebook"
Social marketing is no longer just about top-of-funnel metrics; it is equally effective at driving lower-funnel objectives, from coupon claims to app installs. Gokul will talk about how marketers can best leverage the social graph to drive marketing objectives across the funnel - from branding to direct response.
"From Big Data to Desire: The Quest to Market to the Individual"
Big Data is the dominant resource of our time and yet CMOs find themselves drowning in it as they struggle to find innovative ways to effectively tap its power. As the profession and practice of marketing transform, the importance of creating a system of engagement has never been clearer.
"Product and Marketing as One: The Beats by Dr Dre story"
In the hyper competitive world of consumer products, why do so few stand out as great? Most seem like derivative clones cut from the same DNA. Industrial designer Robert Brunner will explore what makes a truly compelling product story, told from the perspective of the highly successful brand he helped create: Beats by Dr Dre.
"The Lean Startup"
Most new businesses fail. But most of those failures are preventable. Eric will talk about The Lean Startup, a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Inspired by lessons from lean manufacturing, the Lean Startup approach relies on "validated learning," rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress, and learn what customers (humans!) really want.
"Reaching the Elusive Consumer in the Digital Age - it CAN be Done"
The next chapter in digital advertising is about to open. Rich, data-driven experiences that put consumers at the center. Connected stories that are more social, more relevant, more human. Daniel will discuss how the industry can evolve toward experiences that drive greater value for both brands AND consumers.
"The World Is Going Digital But People Remain Analog"
We are living in an age where digital technology is leaking into every aspect of life and business both challenging and re-inventing business. It is an era that offers great possibilities for marketing and business to be both effective and efficient as never before. The challenge is not one of keeping up with technology but keeping the reality that people remain filled with feelings, emotions and many other non digital behaviors. Rishad will talk about how we move them and not just reach and measure them.
"The Future of Online is Offline"
Boundaries between the domains of digital and physical are inexorably eroding. As a result, online media techniques, while once isolated within the silo of a computer screen,will soon be capable of translation into real-world environments. This means that audience-targeting capabilities for marketers will no longer have to be based on inferred identities but can be honed to reach real people in real settings. The implications for consumers – indeed for society at large – are breathtaking.
"The Man and The Machine"
Human and programmatic buying are critical elements in the digital landscape. Display advertising is increasingly automated, but there is still need for the human touch. In this presentation, Michael Barrett will discuss how Yahoo! is working with their advertising partners to leverage the power of human and machine bought media.
"The Age of the Always Addressable Customer Demands Next Generation Marketing"
In a world increasingly dominated by hyper connected - and hyper demanding - consumers, digital marketers face a new business imperative: give consumers what they want when and where they want it, or die. How to get there? A relentless focus on building an audience-centric, data driven, channel agnostic approach to messaging, and a willingness to bridge your own organization’s cultural and organizational divides.
AdExchanger is a connector, an instigator of creativity. Let's come together and connect to make something new and exciting happen.
Adobe is the global leader in digital marketing and digital media solutions. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. The Adobe® Digital Marketing Suite offers an integrated and open platform for online business optimization, a high return strategy using customer insight to drive innovation throughout the business and to enhance marketing efficiency.
Visit Adobe for more information.
IBM Netezza data warehouse appliances revolutionized data warehousing and advanced analytics by integrating database, server and storage into a single, easy-to-manage appliance that requires minimal set-up and ongoing administration while producing faster and more consistent analytic performance. The IBM Netezza data warehouse appliance family simplifies business analytics dramatically by consolidating all analytic activity in the appliance, right where the data resides, for industry-leading performance.
Visit http://ibm.com/software/data/netezza to see how our family of data warehouse appliances eliminates complexity at every step and helps you drive true business value for your organization.
Microsoft® Advertising is where creativity meets technology to deliver innovative storytelling opportunities—at a global scale, across screens and along the consumer purchase journey. Our combination of premium content, quality audiences, connected experiences and flexible, pioneering technologies enables our clients to deliver engaging experiences and drive results. This includes a global media network of Microsoft properties such as Bing™, MSN®, Windows Live®, Xbox LIVE®, and partner properties such as WSJ.com, FoxSports, Ciao! and Verizon.
Visit http://advertising.microsoft.com for more information.
Yahoo! is a technology powered media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).