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Human Centered Automation Conference 2012 -

Exploring the creativity that's evolving data driven advertising

Advertising technology continues to rapidly evolve, becoming more data-driven and automated every day. And yet, as the industry evolves, the human elements - creative ideas, customer relationships and customer experiences - play a more important role than ever for improving advertising.

Human Centered Automation will deliver big picture ideas on the future of advertising and technology from some of the industry's smartest innovators & creative leaders. More presentations than panels, we believe the format will give speakers a unique opportunity to showcase their vision.

We are truly excited about our inaugural event and invite you to join us.

Conference Video


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Breakfast and registration starts at 8:30 a.m.

Conference begins promptly at 9:30 a.m.

Alexis Ohanian, Co-Founder, Reddit

"Your advertising philosophy tells me how much you hate me"

Technology continues improving, data keeps getting richer, but humans continue being humans. If you want the internet public to give a damn about your brand, you'd better give a damn about us.

John Mellor, Vice President of Strategy and Business Development, Digital Marketing, Adobe Systems

"Advertising in the Age of Personalization"

The web is quickly leaving the desktop and becoming seamlessly mobile, conveniently local and incredibly personal. Mellor will share his insights for where the web is going, how fast it's coming and how advertisers can take advantage by getting ahead of key trends.

Daniel Salmon, Equity Research Analyst, BMO Capital Markets

"Why the Marketing Services Layer is Growing, Not Shrinking."

The rise of ad technology has ushered in predictions for the marginalization of humans in the advertising and marketing services value chain. While certain roles are definitely changing, the truth is that marketing services organizations have new opportunities to gain share of budget as the nature and cost of media audiences changes with the onset of social networks, mobile platforms and other new personal computing technology and applications.

Coffee Break

Gokul Rajaram, Product Director, Ads, Facebook

"What You Still Don't Know About Marketing On Facebook"

Social marketing is no longer just about top-of-funnel metrics; it is equally effective at driving lower-funnel objectives, from coupon claims to app installs. Gokul will talk about how marketers can best leverage the social graph to drive marketing objectives across the funnel - from branding to direct response.

Dave Laverty, VP Worldwide Marketing, Information Management, IBM

"From Big Data to Desire: The Quest to Market to the Individual"

Big Data is the dominant resource of our time and yet CMOs find themselves drowning in it as they struggle to find innovative ways to effectively tap its power. As the profession and practice of marketing transform, the importance of creating a system of engagement has never been clearer.

Robert Brunner, industrial designer, ammunition

"Product and Marketing as One: The Beats by Dr Dre story"

In the hyper competitive world of consumer products, why do so few stand out as great? Most seem like derivative clones cut from the same DNA. Industrial designer Robert Brunner will explore what makes a truly compelling product story, told from the perspective of the highly successful brand he helped create: Beats by Dr Dre.

Lunch around Noon

Eric Ries, Author, The Lean Startup

"The Lean Startup"

Most new businesses fail. But most of those failures are preventable. Eric will talk about The Lean Startup, a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Inspired by lessons from lean manufacturing, the Lean Startup approach relies on "validated learning," rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress, and learn what customers (humans!) really want.

Daniel Sheinberg, Senior Director, Display Marketplaces, Microsoft Advertising

"Reaching the Elusive Consumer in the Digital Age - it CAN be Done"

The next chapter in digital advertising is about to open. Rich, data-driven experiences that put consumers at the center. Connected stories that are more social, more relevant, more human. Daniel will discuss how the industry can evolve toward experiences that drive greater value for both brands AND consumers.

Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi

"The World Is Going Digital But People Remain Analog"

We are living in an age where digital technology is leaking into every aspect of life and business both challenging and re-inventing business. It is an era that offers great possibilities for marketing and business to be both effective and efficient as never before. The challenge is not one of keeping up with technology but keeping the reality that people remain filled with feelings, emotions and many other non digital behaviors. Rishad will talk about how we move them and not just reach and measure them.

Coffee Break

Michael Zimbalist, Vice President, Research & Development Operations, The New York Times Company

"The Future of Online is Offline"

Boundaries between the domains of digital and physical are inexorably eroding. As a result, online media techniques, while once isolated within the silo of a computer screen,will soon be capable of translation into real-world environments. This means that audience-targeting capabilities for marketers will no longer have to be based on inferred identities but can be honed to reach real people in real settings. The implications for consumers – indeed for society at large – are breathtaking.

Michael Barrett, EVP and Chief Revenue Officer, Yahoo!

"The Man and The Machine"

Human and programmatic buying are critical elements in the digital landscape. Display advertising is increasingly automated, but there is still need for the human touch. In this presentation, Michael Barrett will discuss how Yahoo! is working with their advertising partners to leverage the power of human and machine bought media.

Joanna O'Connell, Principal Analyst, Forrester Research

"The Age of the Always Addressable Customer Demands Next Generation Marketing"

In a world increasingly dominated by hyper connected - and hyper demanding - consumers, digital marketers face a new business imperative: give consumers what they want when and where they want it, or die. How to get there? A relentless focus on building an audience-centric, data driven, channel agnostic approach to messaging, and a willingness to bridge your own organization’s cultural and organizational divides.

Cocktails a bit after 4:00 p.m.

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The New York Historical Society
W 77th St and Central Park West
New York City

September 20th 2012

Event registration with TicketLeap



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