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	<title>AdExchanger: News and Views on Data-Driven Digital Advertising &#187; Yield Management Tools</title>
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		<title>Shiny Ads Says It Automates Direct Sales, Helping The Direct Seller</title>
		<link>http://www.adexchanger.com/yield-management-tools/shiny-ads/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/shiny-ads/#comments</comments>
		<pubDate>Fri, 21 Dec 2012 05:09:02 +0000</pubDate>
		<dc:creator>John Ebbert</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[shiny ads]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=69338</guid>
		<description><![CDATA[Today, remnant, or unsold, media has been pointedly addressed by real-time biddable exchanges and their partners in comparison to the direct-sold market. But, Shiny Ads founder and CEO Roy Pereira says that in the last six months his company has seen a “warming up” from publishers in regards to creating efficiencies in the direct sales [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>CEO Nibley Sees &#039;Big Data&#039; Impacting Yieldex -And Publishers</title>
		<link>http://www.adexchanger.com/yield-management-tools/ceo-nibley-sees-big-data-and-dmps-impacting-yieldex/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/ceo-nibley-sees-big-data-and-dmps-impacting-yieldex/#comments</comments>
		<pubDate>Thu, 13 Dec 2012 14:33:58 +0000</pubDate>
		<dc:creator>John Ebbert</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[yield management]]></category>
		<category><![CDATA[yieldex]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=68969</guid>
		<description><![CDATA[Andy Nibley is CEO of Yieldex, a sell-side, yield management and analytics firm that has focused on providing publishers insight on their guaranteed inventory. Nibley provided an update to AdExchanger recently about his business. AdExchanger:  Why has Yieldex been keeping a low profile in the past year? ANDY NIBLEY:  We’ve had our heads down building [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Maxifier CEO Shaevitz Says It&#039;s Time For Programmatic Selling</title>
		<link>http://www.adexchanger.com/yield-management-tools/maxifier/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/maxifier/#comments</comments>
		<pubDate>Wed, 16 May 2012 04:19:54 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[maxifier]]></category>
		<category><![CDATA[sell-side platform]]></category>
		<category><![CDATA[Yield Optimization]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=57976</guid>
		<description><![CDATA[Jonathan Shaevitz is CEO of Maxifier, an online advertising technology company, and recently spoke to AdExchanger. His company provides yield management solutions for sell-side companies and recently announced Economic Router which Shaevitz says provides a holistic look across guaranteed and non-guaranteed display media. Read the release. AdExchanger: Do you consider yourselves a sell‑side platform (SSP)? [...]]]></description>
		<wfw:commentRss>http://www.adexchanger.com/yield-management-tools/maxifier/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OpenX Adds LiftDNA To Serve Publishers And Their Ad Server Needs Says CEO Cadogan</title>
		<link>http://www.adexchanger.com/yield-management-tools/openx-liftdna/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/openx-liftdna/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 11:00:48 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[liftdna]]></category>
		<category><![CDATA[openx]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=52946</guid>
		<description><![CDATA[Today, publisher ad server and ad exchange OpenX announced the acquisition of publisher ad tech and services company LiftDNA. According to the release, "With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA’s next generation SSP with OpenX's premium ad server and its ad exchange into [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apps For Ad Serving Make Sense For Publishers Of All Sizes Says Adzerk CEO Avery</title>
		<link>http://www.adexchanger.com/yield-management-tools/adzerk/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/adzerk/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 05:09:42 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[Ad Technology]]></category>
		<category><![CDATA[adzerk]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=49786</guid>
		<description><![CDATA[James Avery is CEO of Adzerk, a publisher-side ad technology company. AdExchanger.com: Why focus on publisher ad serving as opposed to advertiser ad serving? JA: The reason is publishing. I view publishing as crucially important to us as a society. When I originally started running ad networks, the reason was due to the fact many [...]]]></description>
		<wfw:commentRss>http://www.adexchanger.com/yield-management-tools/adzerk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kirk McDonald Joins Pubmatic As President</title>
		<link>http://www.adexchanger.com/yield-management-tools/kirk-mcdonald-pubmatic/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/kirk-mcdonald-pubmatic/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 16:00:14 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[pubmatic]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=45002</guid>
		<description><![CDATA[Today, PubMatic announced that Kirk McDonald (LinkedIn), who was President, Digital of Time Inc, has joined the company as its President. Read the release. McDonald discussed his new role and the larger publisher landscape with AdExchanger.com. AdExchanger.com:  Why is PubMatic the right next step for you? KM: Here's the truth. I believe that the industry [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Katsur Joins Publisher-Side Optimization Firm Maxifier As COO</title>
		<link>http://www.adexchanger.com/yield-management-tools/katsur-maxifier/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/katsur-maxifier/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 05:45:58 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[katsur]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[Yield Optimization]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=43861</guid>
		<description><![CDATA[Anthony Katsur, whose experience ranges from VP of Engineering at DoubleClick to his most recent role at demand-side platform MediaMath where he spent two years as the company’s General Manager. Today, Katsur is announcing that he’s joining publisher optimization firm Maxifier where he will become the company’s COO. In an interview with AdExchanger.com, Katsur indicated [...]]]></description>
		<wfw:commentRss>http://www.adexchanger.com/yield-management-tools/katsur-maxifier/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Collective Extends Sell-Side Platform Capabilities With AppNexus Partnership</title>
		<link>http://www.adexchanger.com/yield-management-tools/collective-appnexus-ssp/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/collective-appnexus-ssp/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 04:05:43 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[collective]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[SSP]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=40281</guid>
		<description><![CDATA[Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says "allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory." AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the [...]]]></description>
		<wfw:commentRss>http://www.adexchanger.com/yield-management-tools/collective-appnexus-ssp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PubMatic CEO Goel Discusses Acquisition Of Sell-Side Platform Competitor Admeld By Google</title>
		<link>http://www.adexchanger.com/yield-management-tools/pubmatic-admeld-google/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/pubmatic-admeld-google/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 18:43:25 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[admeld]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=39844</guid>
		<description><![CDATA[In an interview with AdExchanger.com, sell-side platform CEO Rajeev Goel of PubMatic offered his views on Monday's acquisition of its competitor Admeld by Google. Read full coverage of the acquisition here. AdExchanger.com: Generally speaking, what is your view on the impact of the acquisition on the ad ecosystem, and publishers specifically? RAJEEV GOEL: An acquisition [...]]]></description>
		<wfw:commentRss>http://www.adexchanger.com/yield-management-tools/pubmatic-admeld-google/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Google VP Mohan On The Acquisition Of Sell-Side Platform Admeld</title>
		<link>http://www.adexchanger.com/yield-management-tools/google-vp-mohan-on-the-acquisition-of-sell-side-platform-admeld/</link>
		<comments>http://www.adexchanger.com/yield-management-tools/google-vp-mohan-on-the-acquisition-of-sell-side-platform-admeld/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 21:06:38 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Yield Management Tools]]></category>
		<category><![CDATA[admeld]]></category>
		<category><![CDATA[demand-side platform]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[sell-side platform]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=39757</guid>
		<description><![CDATA[Google VP of Product Neal Mohan, who helps drive advertising product strategy at the company, spoke to AdExchanger.com about today's announcement regarding the acquisition of sell-side platform Admeld. AdExchanger.com: What will happen to the Admeld team post-acquisition? NM: One of the big drivers of the acquisition is, in fact, the team. We were incredibly impressed [...]]]></description>
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		<slash:comments>0</slash:comments>
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