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	<title>AdExchanger: News and Views on Data-Driven Digital Advertising &#187; the creative</title>
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		<title>Wax Your Boards</title>
		<link>http://www.adexchanger.com/the-creative/wax-your-boards/</link>
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		<pubDate>Mon, 20 Feb 2012 13:14:04 +0000</pubDate>
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		<description><![CDATA["the creative" is a column focused on the creative side of digital marketing. Stephen P. Williams has worked as a copywriter, long-form writer and author for a wide variety of creative agencies, like Rokkan, RAPP and Co:Collective. He's written a dozen books, as a ghostwriter and author, and his articles have appeared in The New [...]]]></description>
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		<title>New Platforms, Devices And Opportunities Means New Design Skills For The Creative</title>
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		<pubDate>Thu, 21 Apr 2011 05:00:26 +0000</pubDate>
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		<description><![CDATA["the creative" is a column focused on the creative side of digital marketing. Tom Moran is Executive Creative Director of Seattle-based digital shop POP. If you work at an advertising agency today, you are likely moving at warp speed in several different directions while staying as synchronized as possible.  With so many new platforms, new [...]]]></description>
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		<title>Our Diminishing Private World</title>
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		<pubDate>Fri, 01 Oct 2010 04:05:22 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
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		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA["the creative" is a column focused on the creative side of digital marketing. Today's column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners' The Media Kitchen. I was inspired by a SlideShare presentation written by Paul Adams (@padday) who works on the UX team at Google. The presentation discusses the convergence [...]]]></description>
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		<title>Creatives Must Not Fear Quantitative Analysis Says ECD Moran</title>
		<link>http://www.adexchanger.com/the-creative/creatives-must-not-fear-quantitative-analysis-says-ecd-moran/</link>
		<comments>http://www.adexchanger.com/the-creative/creatives-must-not-fear-quantitative-analysis-says-ecd-moran/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 04:05:57 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[the creative]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[display advertising]]></category>

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		<description><![CDATA["the creative" is a column focused on the creative side of digital marketing. Today's Q&#38;A is with Tom Moran, Executive Creative Director of Seattle-based digital shop POP. AdExchanger.com: Is there a divide between media and creative today? Absolutely not. In the big picture, media is just one of many touch points in the overall creative [...]]]></description>
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		<title>Is There A Divide Between Media And Creative?</title>
		<link>http://www.adexchanger.com/the-creative/creative-media-divide/</link>
		<comments>http://www.adexchanger.com/the-creative/creative-media-divide/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 04:09:08 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[the creative]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[display advertising]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=26449</guid>
		<description><![CDATA["the creative" is a column focused on the creative side of digital marketing. Today's column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners' The Media Kitchen. The original thesis presented to me by AdExchanger.com was that technological innovation is occurring on the media buying side but there is less innovation on [...]]]></description>
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