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	<title>AdExchanger: News and Views on Data-Driven Digital Advertising &#187; Social Exchange</title>
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		<title>Facebook&#039;s News Feed Ads: Now Real-Time Biddable</title>
		<link>http://www.adexchanger.com/social-exchange/facebooks-news-feed-ads-now-real-time-biddable/</link>
		<comments>http://www.adexchanger.com/social-exchange/facebooks-news-feed-ads-now-real-time-biddable/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 17:00:03 +0000</pubDate>
		<dc:creator>Zach Rodgers</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[FBX]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=73494</guid>
		<description><![CDATA[Facebook will surface News Feed inventory in its six-month-old exchange, creating more visibility and engagement for retargeted ad placements on the site. Facebook Exchange previously was restricted to ads in the right rail, where response rates are a fraction of what advertisers get in the News Feed. The company's decision to make them biddable in [...]]]></description>
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		<title>Anointed As Facebook Ad Partner, Kenshoo Explores The Value Of Social</title>
		<link>http://www.adexchanger.com/social-exchange/anointed-as-facebook-ad-partner-kenshoo-explores-the-value-of-social/</link>
		<comments>http://www.adexchanger.com/social-exchange/anointed-as-facebook-ad-partner-kenshoo-explores-the-value-of-social/#comments</comments>
		<pubDate>Wed, 25 Jul 2012 04:12:35 +0000</pubDate>
		<dc:creator>David Kaplan</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[Aaron Goldman]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[kenshoo]]></category>
		<category><![CDATA[Zvika Goldstein]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=62360</guid>
		<description><![CDATA[After a few months of preparation, digital marketing tech provider Kenshoo unveiled a number of new tools this week as part of its Kenshoo Enterprise 4.7 software upgrade, including integrated organic and paid search reporting. The Israeli company, which has U.S. operations in San Francisco, New York and Chicago, as well as in China and [...]]]></description>
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		<title>Marketers: Stop Griping About Facebook And Embrace Segmentation</title>
		<link>http://www.adexchanger.com/social-exchange/marketers-stop-griping-about-facebook-and-embrace-segmentation/</link>
		<comments>http://www.adexchanger.com/social-exchange/marketers-stop-griping-about-facebook-and-embrace-segmentation/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 04:09:40 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=61723</guid>
		<description><![CDATA["Social Exchange" is a column focused on the evolving roles of social media in online advertising. Ed Kats is president of MediaWhiz, a performance marketing and integrated digital media agency. MediaWhiz is part of the Hyper Marketing Inc. network.  Some marketers love to bash Facebook ads. We saw it in the immediate aftermath of General [...]]]></description>
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		<title>Too Many Friends, Not Enough Meaningful Connections</title>
		<link>http://www.adexchanger.com/social-exchange/too-many-friends-not-enough-meaningful-connections/</link>
		<comments>http://www.adexchanger.com/social-exchange/too-many-friends-not-enough-meaningful-connections/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 04:09:24 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[display advertising]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=27056</guid>
		<description><![CDATA["Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Why wasn’t I happier last week when The New York Times (NYT) rolled out Facebook Connect, allowing readers to “connect” through their Facebook accounts? After all, I’m [...]]]></description>
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		<title>What Marketers Can Learn From The Google-MySpace Ad Deal Failure</title>
		<link>http://www.adexchanger.com/social-exchange/google-myspace/</link>
		<comments>http://www.adexchanger.com/social-exchange/google-myspace/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 04:05:37 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=24549</guid>
		<description><![CDATA["Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. When Google and MySpace inked a $900 million dollar search and contextual ad deal back in 2006, many heralded it as the coming of age of social [...]]]></description>
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		<title>Do I Like &quot;Like&quot;?</title>
		<link>http://www.adexchanger.com/social-exchange/do-i-like-like/</link>
		<comments>http://www.adexchanger.com/social-exchange/do-i-like-like/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 05:28:29 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[display advertising]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=21760</guid>
		<description><![CDATA["Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It was inevitable.  Facebook announces a new platform and the emails start flooding in. “Do I like ‘Like?’” they asked. As Facebook continues to position social as [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The New Publisher Revenue Stream: Data</title>
		<link>http://www.adexchanger.com/social-exchange/selling-data/</link>
		<comments>http://www.adexchanger.com/social-exchange/selling-data/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 16:52:10 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[andrew pancer]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[media6degrees]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=19617</guid>
		<description><![CDATA["Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. There has been a lot of discussion around Mediaweek’s April 4th article “Web Publishers, Ad Nets at Odds”, where WSJ.com and several other major publishers accuse InterCLICK [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Let’s All Do More With Less</title>
		<link>http://www.adexchanger.com/social-exchange/let%e2%80%99s-all-do-more-with-less/</link>
		<comments>http://www.adexchanger.com/social-exchange/let%e2%80%99s-all-do-more-with-less/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:42:41 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[media6degrees]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=17116</guid>
		<description><![CDATA["Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Data is one of today’s hottest industry topics, and managing it well will drive the future of online advertising. DSPs, ad networks, exchanges, and publishers are falling [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Getting Active With The Social Graph</title>
		<link>http://www.adexchanger.com/social-exchange/getting-active-with-the-social-graph/</link>
		<comments>http://www.adexchanger.com/social-exchange/getting-active-with-the-social-graph/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 12:38:16 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[andrew pancer]]></category>
		<category><![CDATA[media6degrees]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social targeting]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=14965</guid>
		<description><![CDATA["Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. The rise of social tools has given the publishing industry an opportunity to leverage connections to increase traffic and time spent with their core audience, while attracting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#039;s Your Deal, Partner?</title>
		<link>http://www.adexchanger.com/social-exchange/whats-your-deal-partner/</link>
		<comments>http://www.adexchanger.com/social-exchange/whats-your-deal-partner/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 16:29:30 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Social Exchange]]></category>
		<category><![CDATA[ad exchange]]></category>
		<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[andrew pancer]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media6degrees]]></category>
		<category><![CDATA[social targeting]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=13138</guid>
		<description><![CDATA["Social Exchange" is a new column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. As we head into 2010, privacy and brand safety will continue to remain at the forefront of marketer and consumer concerns. With these issues in mind, [...]]]></description>
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