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	<title>AdExchanger: News and Views on Data-Driven Digital Advertising &#187; Exchange Ideas</title>
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		<title>Memo to Agencies: Change is Good!</title>
		<link>http://www.adexchanger.com/exchange-ideas/change/</link>
		<comments>http://www.adexchanger.com/exchange-ideas/change/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 16:56:30 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Exchange Ideas]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[right media]]></category>

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		<description><![CDATA[Megan Pagliuca is Senior Director of Professional Services of Yahoo!'s Right Media. Data-driven buying should be an integral component of every agency’s media plan, but using a technology platform as a central media trading arm is only the first step in designing a data-driven strategy. It is important to take a holistic approach and leverage [...]]]></description>
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		<title>Transparency And The Necessity For An Independent Rating Authority of Digital Media</title>
		<link>http://www.adexchanger.com/exchange-ideas/transparency-and-the-necessity-for-an-independent-rating-authority-of-digital-media/</link>
		<comments>http://www.adexchanger.com/exchange-ideas/transparency-and-the-necessity-for-an-independent-rating-authority-of-digital-media/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 12:30:12 +0000</pubDate>
		<dc:creator>Ad Traders</dc:creator>
				<category><![CDATA[Exchange Ideas]]></category>
		<category><![CDATA[ad exchange]]></category>
		<category><![CDATA[ad exchanges]]></category>
		<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[media buying]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=11281</guid>
		<description><![CDATA[By Kent Wakeford, co-Founder and EVP of AdSafe Media. "Transparency." It's a word often heard in the discussion about Ad Exchanges. Advertisers want more of it. "Can't I just get a site list?" they ask. But while buyers are asking for "transparency," those operating (and contributing inventory to exchange platforms) know that the very existence [...]]]></description>
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		<title>Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior</title>
		<link>http://www.adexchanger.com/exchange-ideas/balancing-act-for-ad-exchanges-staying-open-while-closing-the-door-on-harmful-content-and-behavior/</link>
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		<pubDate>Mon, 02 Nov 2009 19:02:45 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Exchange Ideas]]></category>
		<category><![CDATA[ad exchanges]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bennie smith]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[malvertising]]></category>
		<category><![CDATA[malware]]></category>
		<category><![CDATA[right media exchange]]></category>
		<category><![CDATA[rmx]]></category>
		<category><![CDATA[yahoo]]></category>

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		<description><![CDATA[By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression. Ad exchanges have played a crucial role in making this possible [...]]]></description>
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