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	<title>AdExchanger: News and Views on Data-Driven Digital Advertising &#187; Digital Out-Of-Home</title>
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		<title>Vistar Media, With Invite Media Founders, Target OOH Market With Exchange</title>
		<link>http://www.adexchanger.com/digital-out-of-home/vistar-media-with-invite-media-founders-target-ooh-market-with-exchange/</link>
		<comments>http://www.adexchanger.com/digital-out-of-home/vistar-media-with-invite-media-founders-target-ooh-market-with-exchange/#comments</comments>
		<pubDate>Mon, 27 Aug 2012 04:09:05 +0000</pubDate>
		<dc:creator>John Ebbert</dc:creator>
				<category><![CDATA[Digital Out-Of-Home]]></category>
		<category><![CDATA[out-of-home]]></category>
		<category><![CDATA[vistar media]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=64090</guid>
		<description><![CDATA[Jeremy Ozen and Michaael Provenzano are co-founders of Vistar Media. Along with former chief architect of Invite Media, Mark Chadwick, Ozen and Provenzano are the in the early stages of trying to crack the out-of-home (OOH) market with an exchange of sorts, and link it to the digital demand-side, which currently buys across PC-based display, [...]]]></description>
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		<title>3M Targeting The Marketing OS Through Digital Out-Of-Home Networks</title>
		<link>http://www.adexchanger.com/digital-out-of-home/3/</link>
		<comments>http://www.adexchanger.com/digital-out-of-home/3/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 12:10:38 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Digital Out-Of-Home]]></category>
		<category><![CDATA[3m]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=46231</guid>
		<description><![CDATA[Last Wednesday, 3M launched the fourth generation of its Visual Attention Service (VAS) scanning tool, which includes new video capabilities. According to 3M’s release, VAS is viewed by marketers as an “alternative to eye tracking that enhances the visual impact of professional design across advertising, marketing, and digital and print media.” Read the release. Kelly Canavan, Marketing Manager of [...]]]></description>
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		<title>VeriFone Media Exec Polos Sees Audience Buying In The Digital Out-Of-Home Market</title>
		<link>http://www.adexchanger.com/digital-out-of-home/verifone-media/</link>
		<comments>http://www.adexchanger.com/digital-out-of-home/verifone-media/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 04:06:47 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Digital Out-Of-Home]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=44304</guid>
		<description><![CDATA[Chris Polos, Head of Advertising Solutions at VeriFone Media, discussed the out-of-home market and the impact of audience buying. His company recently reached out to marketers whose target market was among the throngs visiting during New York City's most recent Fashion Week. AdExchanger.com: Considering your background at companies such as Tacoda, are you surprised about [...]]]></description>
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		<title>Adcentricity Evolving As Digital-Out-Of-Home Ad Network Says CEO Gorrie</title>
		<link>http://www.adexchanger.com/digital-out-of-home/adcentricity/</link>
		<comments>http://www.adexchanger.com/digital-out-of-home/adcentricity/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 05:09:32 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Digital Out-Of-Home]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[DOOH]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=30775</guid>
		<description><![CDATA[Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence [...]]]></description>
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		<title>ADstruc Bringing Efficiency And Technology To Out-Of-Home Advertising Says CEO Laramie</title>
		<link>http://www.adexchanger.com/digital-out-of-home/adstruc/</link>
		<comments>http://www.adexchanger.com/digital-out-of-home/adstruc/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 04:07:05 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Digital Out-Of-Home]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[out-of-home]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=24452</guid>
		<description><![CDATA[John Laramie is CEO of ADstruc, an out-of-home advertising platform. AdExchanger.com: What gave you the idea for ADstruc and addressing the out-of-home, billboard world, if you will? JL: After graduating from Loyola University Maryland in 2006, I took off for New York City and landed a job at a brand licensing agency, The Beanstalk Group. [...]]]></description>
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		<title>Argo Digital Solutions CEO Kates Discusses Digital-Out-Of-Home Audience Buying And Planning With rVue 2.0</title>
		<link>http://www.adexchanger.com/digital-out-of-home/rvue/</link>
		<comments>http://www.adexchanger.com/digital-out-of-home/rvue/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:40:04 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Digital Out-Of-Home]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[rvue]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=17050</guid>
		<description><![CDATA[Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue's exchange. Argo Digital Solutions' Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you've come out with a new rev of rVue, your digital-out-of-home exchange. [...]]]></description>
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		<title>Argo Digital Solutions CEO Kates Says Digital Out-Of-Home Reaching Segmented Audiences For Advertisers Today</title>
		<link>http://www.adexchanger.com/digital-out-of-home/argo-digital-solutions-ceo-kates-says-digital-out-of-home-reaching-segmented-audiences-for-advertisers-today/</link>
		<comments>http://www.adexchanger.com/digital-out-of-home/argo-digital-solutions-ceo-kates-says-digital-out-of-home-reaching-segmented-audiences-for-advertisers-today/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 10:29:53 +0000</pubDate>
		<dc:creator>AdExchanger</dc:creator>
				<category><![CDATA[Digital Out-Of-Home]]></category>
		<category><![CDATA[ad exchange]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[addressable media]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[media buying]]></category>

		<guid isPermaLink="false">http://www.adexchanger.com/?p=5972</guid>
		<description><![CDATA[Jason Kates is Founder and CEO of Argo Digital Solutions, Inc. and rVue.com, a digital out-of-home advertising exchange. AdExchanger.com: Can you give quantify the Digital Out-Of-Home (DOOH) reach for Argo's rVue Exchange?   Do you think of reach in terms of networks or stores or consumers who are estimated to see particular digital media in a [...]]]></description>
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